How can I create better photos for social media? How can I make my insta feed look better for my blog? How do I get people to read my social media content? In this episode I run through exactly what you need to know to stop the scroll of your ideal audience!
Hey guys, in today’s episode we are talking about LOGOS!
Ok i’m going to own up - i literally cant stand logos.
I know i know controversial stand point 102,256 from Jade Hicks
Now I best explain this out before you guys all go burning your PNG files it’s not that I don’t think you should ever have a logo.
I see that logos cause a LOT of problems in the world of business.
Specifically for bloggers who want to start to create a brand identity for themselves.
A brand identity is the visual representation of your brand, so it’s your colours your fonts your photos the style of your business and yes your logo is a part of that.
But it’s a very small part.
And let me give you a little mind shift here
Your logo will not build you a brand.
It’s a part of your visual brand identity but it is not the whole thing.
The problem I see all the time is bloggers, and this isn’t limited to bloggers this happens a lot with anyone starting a business, that so much attention, worry, pressure, importance is placed on creating a logo.
It’s the be all and end all of the business and that simply isn’t true.
If there is one piece of advice I can give you around starting your blog business or even starting the process of creating a brand for your blog business your logo should be one of the last stages.
I know it is super tempting to get caught up in the shiny jobs like design and creating fun stuff and I know it’s also super tempting to DISTRACT yourself by getting caught up in the shiny stuff.
It’s much easier than committing to the process you need to go through to get clarity on your business so you can create a BRAND that connects and attracts rather than just a logo that is on trend and dates as quick as you create it.
So here are my top tips for an awesome logo that REALLY helps your business rather than steals your attention:
1 - Don’t even think of starting to design a logo until you have all the foundations of your blog brand in place
Who you are
Who you are talking to
What you do and what you do differently!
That's just scratching the surface really OK but they are core questions not many people can answer!
2 - When you are ready for a logo think long term
Branding is about consistency.
It is literally the key piece to creating a long term, sustainable business.
So think long term with your branding, maybe you are DIY-ing it for now but think about creating something that you wont want to change in a 12 months.
It is really worth approaching a designer for this to design you something that in the future you can apply a couple of polishing tweaks to as you up level your branding help rather than having to scrap and start again
3 - Your logo does not define you!
It is a way of communicating who you are
You are not defined by it!
You define what it is!
So let that sink in and think about how you want to be seen AND what is going to be instantly recognisable, easy to read and immediately impactful for YOUR ideal reader.
Think about that Big M of McDonald's.
Every time my kids even see half of it they know immediately what they will experience. It excites them.
Think about the Red can of coca cola or the traditional glass bottle
You literally start to mouth water at the thought of it, it relaxes you, you feel like your home;
Think about Disney
You know that it is magical and creative and unforgettable just from a flash of their branding.
So your logo is an important part of your brand identity
But it isn’t the first step, consideration or priority to creating a Stand Out Blog brand.
Hey guys, today’s episode is talking about all things branding for bloggers.
I’m asked tonnes of questions all the time around the importance of creating a brand as a blogger and what specifically that means - branding?
Let’s look at the basics of Branding for bloggers
What is a brand?
A brand, by definition means something manufactured by a particular company under a particular name and a distinguishing mark.
So to put that into relatable terms, a brand for a blogger is the product or service they are known for and the unique identity related to it.
What is branding?
The branding is the communication of the brand - it can be visual, logos fonts colours patterns photography etc it can be written, brand message and tone of voice and it can be experiential, you can convey your branding experience by taking your customers on a journey.
If you are a soap brand - maybe your stores have all the senses covered and therefore take your customers through a real treat of an experience for all their senses plus you have killer customer service and awesome presentation of your products, etc etc etc
its the whole package ok
So your brand is your distinguishing mark, what you do and what you are known for and your branding is how to communicate it.
So what exactly does this do for you?
What is the point in creating a brand and branding for your blog business?
Well there are a few reasons
You get one chance to make a lasting impression.
First impressions count, whether we like to admit it or not - we judge a book by its cover when it comes to businesses online.
If you want readers to take you seriously then you have just 7 seconds to do it!
Make it count
Your brand communicates your personality.
It lets a person know EXACTLY what you are all about.
What you stand for, what you promise and what experience you deliver.
Do you want to come across as can’t be bothered? Or that you don’t value your business as a proper business? Do you think you would see half the stores, brands and businesses YOU buy for not investing in the identity, the experience and the image they put out there?
In simplest terms -
would you be more likely to follow a blogger who has low quality dark and difficult to make out images, no obvious sign of what is it they are blogging about or who they are here to help and no real congruent online presence you can find?
The blogger who takes time curating and creating crystal clear images, online platforms and their blog presence, so that you know the moment you land on their stuff what they are all about and who it is they are talking to AND you feel like they are friendly, approachable, professional but above all trustworthy with your time and money?
It isn’t about creating the prettiest instagram feed and I don’t for a second want you to think that is what branding means.
It is about creating a business that you have clearly set down foundations for, you know what you’re about and you communicate that, you know who you are talking to and they know you are there for them, you know what you want to achieve and you are actively taking steps in the right direction.
It isn’t about spending thousands to create a bespoke brand when you are just getting yourself off the ground
It is about investing in the knowledge you need to take the time to create a brand that connects with the person you are serving.
Yes awesome branding by a killer professional, and show stopping images again with a amazing professional by your side IS going to elevate your business and really polish and solidify your brand and your position but it is just another step in your journey and in you investing in your business and your brand. It’s not the first step unless you have the capital obviously and want it to be, a DIY brand created from a place of knowledge and clarity is going to set you apart immediately and it’s something that you can invest in doing much much earlier on in your journey. From the day dot to be honest.
How can the Fyre Festival make or break your Blog business?
Hey, welcome to Brand Fabulous! Today, we're going talk about how CORE lessons you need to know that can MAKE or BREAK your blog business!
This once in a lifetime experience that never happened, the FYRE FESTIVAL, holds more than one lesson for the budding bloggers and influencers in 2019! You have more than likely read or heard about the catastrophic business failure that occurred back in 2017 when Supermodels, celebs and high level influencers promoted a HUGE luxury event that turned into a nightmare. The fyre festival models have all had to do major damage limitation and publicly apologise to their fans for the misleading content.
What fascinates me as an entrepreneur and service provider is how easily the reputations and loyalty of a tribe can be lost.
As quick as a guy from the USA could post a cheese sandwich in a polystyrene container.
So, I thought i’d jump on the Podcast to run through events and the main lessons you can take away from it as an influencer in your own right,
From this Podcast you will learn:
How reputations are made with blood sweat and tears yet fade in the blink of an eye.
The ONE tool you possess which will stop anyone from sabotaging your blogging influencer brand.
Your Integrity is ALL you have as a blogger and online influencer.
One minute you’re the biggest luxury experience in the world the second you’re a Fyre Festival memes
Influencer instagram photos have POWER, with that comes huge responsibility.