How to turn your blog into a service focused business

How to turn your blog into a service focused business

Hey. So today, we are talking to Eli Natoli, service focused marketing strategist. All of Eli’s links will be available in the show notes. Now, we're going talk about some of the challenges and achievements that Eli has faced while building her business, which include having a love, hate relationship with social media. I'm sure so many of us relate to that. So, tell us a bit about you, Eli.

Hi. Thank you so much for having me. Like you said, I'm a service focused marketing strategist. And I know it's a mouthful, but really what it means is, I approach my business from the concept of what we're going to do to really provide value for our customers and clients. So to take a step back, if you think about it, when it comes to building a profitable business, whether you're starting a business or you're thinking about starting a business, there are two things that's always on all of our minds, and those two things are, how can I make money? And how do I get more customers and clients?

So what happens is, everything that we do from that point forward, every decision that we make, every task, every activity that we take on, it's all based in answering these two questions. How am I going to make money? How am I going to bring in more customers and clients? So in my opinion, that's the reason many businesses fail. That's the reason that many people struggle with their business. Trying to make money. Because, especially now more than ever, people are looking for a connection. Especially in 2019. So you have to have that connection. And to do that, you have to find a way to build a relationship with your prospects. You need to gain their trust. And that trust and that relationship obviously starts with you.

So I've realized that. And that's what I do in my own business and with my clients. And if you show up with the intention of serving your audience rather than wanting something from them which is, "Buy from me." If you put service first, and if you put your intentions just making their lives better, and give them value in every interaction they have with you, that value comes back to you in form of money in your pockets.

So in a long about way, that's what I do. That's what I stand for.

I feel like that we're all becoming to that level now of understanding around, especially on social media, how people are looking for that connection. And really, if you want to get more eyes on your stuff, then you really need to be working on engagement really, isn't it? The stuff that you're putting out that people are like, "Thank you so much for putting that out." Getting people to actually talk to you. Rather than worrying about how quickly can I increase my follower numbers? What strategies can I put in to do that in a quick way? It's more doing it in that authentic way now, isn't it?

Absolutely, and people see through that anyways. That desperation, right? That you show up every day and you're just trying to force yourself to put stuff out there with the intention of, "I got to get likes and I got to get comments, and I got to drive that traffic back to my services and products." That desperation just comes through loud and clear.

But like I said, if you just take a deep breath, and I know it's a hard thing to ask people to do because, obviously, we don't want to run businesses, right? We went into business ... yeah, we have passion or skills or knowledge that we wanted to put out there, but at the end of the day we all want to make sure our businesses make money.

So it's a hard thing to ask, not to think about that. But if you're willing to do it, give it a try. And when you're on social media especially, try to show up with the intention of just providing value. Then people will connect with you better. You'll engage with your audience better.

So tell me, we were talking about the quality of stuff that you're putting out, rather than worrying about, "I must get this number or I must get these likes, I must get these comments." What would you say are your tips for the best and fastest ways now to grow an audience? Because we do want to do it quickly, don't we? But without having to go buying followers and looking down them routes.

Well, the very first thing that as a business owner we need to be clear on is, what is our profit path? At the end of the day, what is it that we want to sell to our audience? What product or service? Knowing that and sort of walking back from there. Figuring out exactly what my audience needs that along the way that I can provide to them and then walk them through that path that ultimately, they will buy that service and product is a good content strategy to start with for social media. So that ensures that instead of waking up every day and randomly creating content, whether it's for social media or any other places. Your blog, the videos that you create, any kind of content that you create, if we start from knowing our profit path clearly, knowing what our audience want from us clearly, then everything for your strategically create that content, then really, that's all it takes.

I always tell my clients that you don't need to have this huge volume of content because a lot of people make this mistake of thinking, "The more content I put out there, then the better my chance is going to be to get that audience, to attract that audience to me." Believe it or not, sometimes five strategically created content is all you need to attract and engage with the right audience. With your ideal buyers.

I feel like that's something that a lot of bloggers struggle with. Because you think you need to be putting out blog posts every single day or three times a day, or absolute times. But actually, if you flip it around on it's head and go, "Okay, who in my writing this for? What are they struggling with? What can I help them with most that today, is going to really give them something that they need, and they're going to be really happy to receive, what is that thing that I put out?" They're going to be so much more thrilled by that than by you burning the candle at both ends trying to write five posts in a week. Or you know, 10 posts in a week. I don't know, some of it.

It definitely is about quality over quantity, isn't it?

Absolutely, and I love what you just said. Love the recap. That's absolutely right. Instead of just being out there, working God knows how many hours a day just trying to pump out all this content, be strategic about it. Instead of ... I always tell people, instead of creating, let's say, a 700 word blog post, sit down and strategically create, let's say, a 2,000 or 3,000 word blog post. And then, instead of pumping all that content, spend the next two months just promoting that one piece of content.

So, one of the mistakes that a lot of people do is, they really get focused on creating and putting stuff out there, but not so much on promoting. So be strategic, create strategic content, and then, do less of that but spend more time promoting it.

One of the most asked questions I must come across, especially when we go down the strategy route and in my Brand is For Bloggers Program is around the promotion. So, "Where do I put my stuff? How often do I put it out? Where is going to be best?"

And for me, I always say, "Well, where are the people that you want to read it hanging out, you know?"

Mm-hmm (affirmative).

I think for bloggers as well, there's this real temptation to spend time in these long engagement groups because they do get more eyes on your stuff. Which does work to help you strategically in the way of more eyes, more views, more comments helps with your Google ranking and stuff. But it doesn't help you if you try to monetize, because you're not getting the right people looking at it. You're not getting the right comments. So it's about having that balance. What tips have you got around knowing the right route for promotion, to help bloggers that are kind of, I don't know, spinning their wheels in an overwhelm about this?

Mm-hmm (affirmative), well, first, don't spread yourself too thin trying to be everywhere and try to have be visible on all different social media groups and all these different platforms. My suggestion is, pick one or two that you know ... First of all, you're going to shine best, right? So depending on your personality and how you can sort of transfer that information, or to show up being your best, pick that platform.

For example, I love writing long contents. So for me, Facebook is amazing because I can just get into these big discussions. I can write this long post on Facebook, and I don't do so good on Twitter because I'm limited to that character limit. So, figure out where you're going to shine best, and where is going to be the ... Which one of those platforms is going to be the best vehicle for your particular content and for your particular audience, right? Where do they hang out?

So don't spread yourself too thin. Just pick one or two of those platforms, and try to show up consistently. That's the key. You know, your audience is going to expect whatever consistency rate that you have them expect you to be there. If, for example, you have the Facebook group and you show up once a week, that's the expectancy, right?

If you're going to be there once every day, then you got to make sure you show up once a day. So pick one or two of those platforms or channels, and show up consistently. Make sure that the ratio of promoting ... And when I say promoting, like, before that, I was talking about make sure you promote yourself. And a lot of people mistake that promotion, they mistake it with thinking, "Oh, I got to go out there and just ask people, like, 'Buy this. I have this service, I have this product.'" But that's not really promoting.

By promoting, I mean just being out there and providing value. Putting your content in front of people. Getting people to, you know, if you've written that 2,000 blog post, just try to get more eyes on it. Tell your audience what is it about, you know, what kind of things you're covering, how is it valuable for them? That type of promotion rather than just being in their face, being, "me, me, me, pay attention to me, buy from me." If that makes sense.

Yeah, absolutely. I completely agree with you, as well. What would you say that the term show up means for you?

The term show up for me means that, I want my audience, the people who are in my tribe, to see me as who I truly am. So every day that I am visible inside my group or in the social media channels, people that I engage with, I want to make sure that I'm being authentic. I'm being true to myself, because that's the only way that I'm going to connect with them. And also that I'm there consistently. Or they can depend on me being there. That they know that that support is there, you know, if they need it.

I think that's a really wonderful way to put it. I feel like it's quite an overwhelming term, the way that some people see it thrown about online. So I always like to try and clarify it and see other people's points of view on it. And because I feel especially for the bloggers that I work with, they're always told, "Show up, show up." And I think they think, "Well, how? What am I supposed to ... You know, I am showing up. I'm putting out a post saying that I've written this blog or I'm doing this." It's kind of getting the clarity around what that means for them and for their audience.

Mm-hmm (affirmative), yeah, absolutely. Here's the thing, a lot of us, and I suffer from this for a long time, we are so concerned about how we're being perceived, and as a result, we try to hide behind different things. So we don't really ... To me, when you're showing up, you got to be yourself. But a lot of times, it's really scary thing to just show up and show yourself as who you truly are. However, that's what's really needed to really, truly make that connection with your audience.

People want to connect with real people. And unless you show up being you, unless you actually are willing to show your audience who you really are, you're not going to make that connection. That's not going to happen. So, you know, just don't worry about looking around to see what other people are doing. Don't worry about copying other people. Whatever comes to your heart and your mind, be true to yourself and just let that come out, and share that with your audience, and use that to connect with your audience.

I feel like we did a really great show the other day around exposure, getting maximum exposure as a blogger. And I wondered really, what your, what's your take on being able to gain that momentum behind getting exposure in your business? You know, where do you think that is the best place to focus your efforts or your time, and for effort sort of thing?

Again, that goes back to your personality, where your audience hangs out, and where you can actually communicate your message the best. For example, about a year and a half ago, I finally decided to start my own Facebook group. And I had been debating for a couple of years whether or not I even have the time or the energy to actually be there for my audience inside the Facebook group. I'm not all over the place, I'm not on all different platforms. I'm just, my focus is always either inside my Facebook group, or my Facebook page, business page.

And just starting just that one Facebook group that I started, and like I said, making sure that I show up consistently, I'm providing value, I'm letting my audience know that I'm there for them, giving them all the resources that they need to move forward, to reach the outcome that I'm promising them to do, just in a span of one year, the value that came out of Facebook group.

Number one, I published a book, and the book became best seller in four countries. And the majority of the reason was because of my Facebook group, the people who were actually in that group who bought the book. I was invited to speak internationally, and the person who invited me was one of the members inside the group. Just 10 of my last year's private coaching, which is a mentorship program that I charge 10 thousand for six months, 10 of those people came from the group. And this is just some of the benefits that I just got from this one group.

So my point is, you know, all I did was making sure that I'm only picking one channel or two channels, and I'm just there making sure that I'm providing value, I'm connecting with my audience. So that's all it really requires to build that exposure, to keep the momentum going, and to gain that benefit. Show up in one or two places, and make sure you're doing it to the best of your ability, to be the answer to your audience's ongoing prayer.

That's really wonderful that that's worked out so well for you and that you're enjoying running the Facebook group as well, because it can be a little bit of a love hate relationship with the groups. They are quite ... You need to give it your all with them and be consistently in there, don't you?

Absolutely, and you know, I get so many love notes that it's just so dear and near to my heart of people inside the group, that I've shown up without the expectation of are they going to buy from me? Are they going to sign up for my coaching? Are they going to buy my online courses? I show up with none of that expectation. I'm there just helping them.

And I think if you do that, that love hate relationship, I think, comes because you see it as a chore. You see it as this obligation of, "Oh, I got to show up today, and I got to start posting in this group today." Or, you see it as this cash cow, like, "Oh, these people in there are going to sign up for my stuff, and that's how I'm going to make money." And when that doesn't happen, then you get frustrated. But like I said, if you just try to be there, make sure you're providing value, connecting with your audience, just to see what they need from you and give it to them, really honestly, the rest will take care of itself.

I feel like it comes down to your intention, and you've spoken about that a lot, haven't you, around setting your intention to be focused on serving, focused on showing up and giving value and giving the best of you with no kind of agenda around that. Do you think the intention is one of the reasons why people struggle? Or what would you say is one of the biggest reasons why people struggle when it comes to growing their businesses?

I think that intention is a big part of that, because like I said, if every day that we wake up and the two things, or the two agendas that we have is, "How am I going to make money? How am I going to get customers and clients?" If that's the only things that we're thinking about, every task that we take on, everything that we do, is from there, right?

And this is not a good way to really put yourself out there. This is not a good way to connect with your audience. But if you're willing to put that aside and your intention would be, "You know, I have this gift. I have this knowledge. I have this passion that I desperately want to share with someone. I want to go out there, and I want to help other people."

And I'm not suggesting that to go out there and provide your services for free or help people for free. I'm not asking that. But at the very least, put your intention on, "I'm going to find out what my audience needs from me, and I'm going to try to help them with that." That's to me, is the real key. That's the ingredient that you need to be successful. And it's connecting with your audience, at building that engagement, and turning those prospects into lifelong customers.

I feel like that comes down to mindset.

Absolutely, mindset is a huge part of that, as well. And you know, this is not something that I woke up one day and I was like, "Oh, yeah, this is how I'm going to run my business."

Obviously, this was out of desperation because I was there, right? I was in a situation where I was struggling to make money. I was banging my head against the wall, and I desperately wanted to find out, how am I ... I knew that I had something that could help a lot of people, but how do I actually go out there and make money out of it?

Because whatever I was doing wasn't working. And it really was an experiment on my end, thinking you know what? I'm just sick and tired of struggling with this. How about I just show up tomorrow just for one week? It was just an experiment of one week. Let me just every day, just try to help my audience, just try to really understand who they are, what they really want from me. And it was amazing because less than a week, I had my first client ready to sign up to work with me.

So then I just kept that going, and that's at the base of everything. Whatever I did ... I mean, obviously, you need strategy. Strategy is a must. You need to have a system in place no matter what you're selling, to be able to attract, engage, nurture, and convert your audience. That system needs to be there, but there has to be something bigger underneath all of that. And that's what I do, everything that I do within that system, I make sure that it's happening from the perspective of, "I'm here to serve my audience. I'm here to provide value to them."

So tell me about how that looked for you when you flipped that around? So what were you doing before that you were kind of getting up and going through the motions, you could just feel the despair every day of like, "Oh, I just want to make money, and I'm not making money." And then you flipped your mindset and went, "Right, how can I help?"

So how did you figure out how you could help them? How did you put yourself into ... Not into the community of your audience differently, but I suppose you did, really, because you've flipped around the way that you were looking at it yourself. So how did that look for you? Because I know that a lot of my bloggers are like, "Well, I just want people to subscribe to my page, and I just want subscribers, and I'm putting out in all these groups."

And then when you say, "Well, if you can just figure out what their biggest problem is, and what you can do for them today and every day, what can you do for them today that will help them with that problem or get them one step closer to where they want to be." And then, they seem to struggle on the how there, if that makes sense, Like, "Oh, I don't know where to find this information out." Or, "I don't know how to show up in that different way." So what's worked for you?

That's a nice long question. So here's the thing, for me, and this is exactly, and I have so many case studies of clients that I work with and which, they were also stuck. And so, this is what happens when you make that shift. And this is what happened for me. The moment that I decided not to worry about money or getting clients ... Well, let me step back. I was running a software design and development company. And me and my husband, and contractors, and that's where the struggle was. We were either out there trying to get clients, trying to get projects and then which was in itself, was a struggle. Or because we were just such a small company, we couldn't grow because we didn't have enough revenue coming in. There were just the two of us to do that work, and that's where the struggle was.

But the moment that I decided, you know what, I'm going to just really figure out what my audience needs from me, something amazing happens when you do that. When you really get deep with who your audience is and what they want from you, then that answer allows you to give them what they need. For us, what I realized that my audience really needs, which were designers and developers, they needed to know how we do what we do. So I decided to start selling online products. So that one powerful shift that we did, right, that shift of okay, fine, from trying to desperately be out there getting projects and clients, to, "Okay, let me take a step back and see what exactly, who are they and what do they need from me?" Then I realized, "Okay, online courses."

And then even when I ... Online courses, I mean, I don't have to tell you, there are a gazillion people selling online courses, but they're not really selling it. They're creating it, and it just sits there. But up to today, we have over 140 thousand students enrolled into our courses. And the reason for that again is, so far we've put out 10 different courses, and that's the formula behind it, making sure that we understand. You know, I'm understanding who this audience is and exactly what they want, what struggles and pains they have. What kind of desired outcome they're looking for, and put stuff out there, put services and products out there that's answer to their prayers.

So that's the shift that happens the moment we take that spotlight off of ourselves and try to focus on our audience, and try to figure out exactly who they are, what they want from us, that's the moment that things start shifting and changing for better.

Exactly, I always feel like it's worth getting other people's point of view on that. People language it differently, because it is something that especially bloggers that are trying to monetize, they really struggle with understanding the how around it. The "Well, how do I find out their problems? How do I know what transformation they want?" You know, and they kind of, you know the thing about perfection? Like, oh, if I'm not doing it perfectly, then I'm not putting it out. And it's the same with this area. I find we like to sit in it, you know. Sitting in the ... Or, I don't really know how, I can't, I'm not really sure how I find that out, I'm not really sure how I do this, so I'll just sit here until I've got all the perfect answers. Reality is, you're not going to have the perfect answer. But, if you really get to know them, you're going to get some answers that then, you can evolve and grow and change and tweak as you need to.

I love that, yeah. Absolutely. You're absolutely right, well said.

Thank you. So, talk to me about productivity. We talk a lot on the podcast about productivity. We talk about motivation, and enthusiasm keeping them up, really, when online business can be quite hard. It can be quite challenging, can't it? Especially when you're trying to figure something out, or you're moving from one place to the next, the next level. There always seems to be a point of quite challenging times. So tell me about what's helped you around productivity and reaching your goals.

Well, lists are absolutely my best friends, right? I have to have a list to start with. So, I start out usually with a goal that I need to have, let's say, within the next six months. And I break that goal down to monthly goals and then, weekly goals, and daily goals. And I make sure I have a list that goes with that, because without a list, I'm going to be all over the place. And one of the things that I started doing last year that has made a huge impact in my productivity level and also, my energy level is, I've added a morning routine. So I get up an hour earlier, which, I'm usually an early riser anyway.

I get up at 5:00. I used to get up by 5:00 anyways, so now I'm getting up at 4:00, which seems like, horrible.

I can't, I can understand why you didn't want to jump on a podcast recording at 9:00 in the morning.

Exactly, by 9:00 I'm like, "Oh, I'm done." But it's made a huge impact in my day to day productivity and energy level. So I use that hour to first meditate, to calm my mind down, to collect my thoughts, to get focused. And then I journal about the things I want to accomplish that week. I look at my list of the things that I need to do that day. And just starting my day with that little simple routine has made a huge impact in how I go day to day, and how productive I've become. Because before that, there were a lot of in between tasks, and finishing one thing and then sort of staring at my monitor, like, "What was I going to do next?"

Especially because I do a lot of coaching sessions also throughout the day. So I need to be very productive so in between I can shift between tasks to get other things done for my business, as well. So I highly recommend that, if you could add another hour to your day, you'll be surprised. You feel like you're missing an hour of sleep, but your energy level is going to be so high that actually, you can gain that hour of sleep at night time and go to bed an hour earlier. Or, your energy level's going to be so much higher that you're not going to really feel exhausted, let's say, at 5:00 p.m. or 6:00. Just, your energy just keeps on going.

So that's been really huge. Again, list is huge for me. I have to have a list. Otherwise, I'll be all over the place.

Yeah, I love the list. And I've started to do something called ... I talk about this all the time, as well. Listeners will be like, "Jade, we know all about your non-negotiables." But I call it my non-negotiable list. In the morning, I have all my stuff that I need to get done in an ideal world, should be done that day when it comes to work or the kids or life, whatever. And then, I'll have things that I'll be like, "That's non-negotiable." They're the things that, no matter what, they're getting done today. And I love the fact that I do my list now in the sauna, and I love the fact that I can then drag stuff from my list and drop it into another day and just be like, "Nope, I'm doing. Yeah, that, in an ideal world that'd be done, but I'm doing this, this, and this."

And I feel like that's really helped me open up productivity, because I get that, I figure out a way then to get them things done. You know, even if it's in very small pockets of time throughout the day, rather than be in one concentrated couple of hours sort of, or whatever.

And if I may add one more thing that, this is something I've started just very, very recently in the last two months, and that's been a huge life changer for me as well. I don't know if you've heard of it. It's called the 15 minutes rule. And I use that for things that I'm having a hard, it's like new things that I'm having a hard time getting started.

Let's say I want to start an online course, and I'm like, "I got to come up with an online, I don't know where to start." Or I want to write a blog post and I just, I'm not creative enough. So the 15 minutes rule is, I hit the timer for 15 minutes and tell myself, "All you have to do is just dedicate 15 minutes to it. That's all, you don't have to ... " That, you know, not to have to struggle in your mind about, "I don't know what I'm doing." Or, "I don't know where to start, I'm not creative today." So I just set the timer, and I just try to work on it, start somewhere on it.

And this has been really great for me because as soon as you start doing that is, what you realize is, the 15 minutes will be up, but then you get just so into it, and before you know it, I actually have that outline ready because you hit the snooze and like, "Oh, let me keep going. Let me keep going."

So that's something that I've added recently. And it was a life changer as well.

Yes, absolutely. I feel like I've got a natural, man-made version of that within my children. Like, a 15 minute rule that I get whenever I've got to focus on something. So I have, like, a man made ... Unfortunately, I can't snooze it. I tried, but it does really, it doesn't really work.

It doesn't work.

No snooze. So I'd loved hearing about your accomplishments with your online courses. I think that that's amazing that you've been able to roll them out now, and that it's a proven formula, you know, that you've been able to replicate it. Would you say that's been your biggest win in your business? Or what has been a really big win for you?

We spoke about your challenges with loving and hating social media, and how do you flip your mindset around. But what would you say's been your biggest win?

I think the biggest win has been understanding exactly that no matter what you're trying to, what I wanted to say, whether it's online courses or coaching services or anything else, understanding that there has to be a system in place. There has to be a system to attract, engage, nurture, and convert, and really understand how to do each of those and how to implement it inside my business. And that's exactly what I do with my clients, because a lot of times as entrepreneurs, as business owners, when we start a business, we just jump in and just start doing without any planning, right?

And I tell people, writing blog posts is not a plan. Or creating a website is not a plan. There has to be something bigger than that. So, having that strategy to be able to like I said, attract, engage, nurture and convert leads, it's crucial for anybody, no matter what they're selling, whether they're bloggers or they're selling services and products, you must have that to be able to survive in this nowadays, 2019 especially.

I love that you are very strategy focused. Obviously, you're a strategist, so you're very ... But I'm very minded like that, as well. Tell me about how you then figured out ... You know, like your morning stuff and all of the stuff that isn't, there's not really a logic to it, is there? There's a way that you can do it in a logical way, but it's still coming from this more in tuned, intuition type sort of space, isn't it? So tell me how that looked for you as someone that's got quite a logical strategy focused brain kind of going, "Actually, I need to ... " You know, what it is, what it is, what will be, will be. You know, and all that sort of stuff.

Well, for me, I'm a problem solver. I used to be a project manager, so I approach everything as a project, and I try to find solution to it. So for example, the morning routine was a result of being scattered a lot of times. Especially when I started coaching and realizing that it takes so much mental energy out of me, that I just lose that focus on moving on other tasks and activities.

So part of that is, you know, being a problem solver and trying to look for solutions to solve my problems. The other part of that, and honestly, is I love to read. I love to learn. And I recommend that to anybody, like, pick whatever topic that you need to, you know, whatever industry you're in, just keep on reading around that topic, on how to make yourself better personally, mentally, intellectually. Reading is huge, and I love to read. I at least read an hour every night.

I feel like with bloggers, they're quite logically focused, you know. We would like to know about, We'd like to know what we can do to increase things in that way. So I feel like it's coming to a realization that there needs to be a balance around listening to yourself and also, what is logical and what makes sense. Or bringing yourself into that relationship. And I think that really is the definition and personification of being an entrepreneur.

So tell me about your service first framework book, Eli. And I'm really ... I wrote a book last year, and it's a process that was very interesting. I was very interested and I literally wanted to plaster my walls in every chapter. And I see how they physically led on from one chapter to the next. So that was kind of my experience of that. How did that look for you? And tell me what readers can get from, what listeners can get from your book.

Absolutely, so I did something really, really crazy when I decided to write a book. Now, I had been thinking about writing a book, but like you said, there's just so many things I wanted to pass on to my audience, I didn't know exactly which of those topics I want to do first. And then, I saw this challenge by this amazing young lady. Her name is Laura Peterson. That's what she does, she helps out entrepreneurs who write and publish their books.

She was writing a challenge to write and publish a book in 30 days, believe it or not. And I'm like, "I want ... I love challenges, I need to do this." So then, I jump on it, and believe it or not, I wrote a book and published it in 30 days. And it was an amazing experience. Like I said, I was hoping to have the book become best seller in one country, but I was just so pleasantly surprised, so humbled that it became actually, best seller in four countries.

And the topic that I chose, and I'm really happy that that's the topic that I went with was, giving my audience, giving the readers, you know, as entrepreneurs and as small business owners, the tools they need to sort of become more focused, and coming up with that strategy that they need, to be able to be successful. Because my belief is as, you know, because we have so many tools and resources at our fingertips, right, you have so many articles that you can go read, watch videos, webinars to jump on, all these trainings. It's all amazing, but at the same time, it's overwhelming. There's just too much information coming at us all the time. And as a result, it's leaving us feeling overwhelmed, not knowing exactly ... And scattered, not knowing exactly what to do, to be able to move your business forward.

So in this book, what I have done is sort of outline how to strategically ... And I'll take a step back and strategically create that system of attract, engage, nurture, and convert your leads. And also, for me, the service first is huge, and how to sort of make sure that in every process that you put in place, you're actually doing it from that perspective of providing service to your audience.

So I outline the entire process down to, you know, really going down, understanding why you're doing what you're doing, how to understand your audience, how to know exactly what they need from you, and how to communicate that message in a way that they know this is for them, and to authentically, easily, effortlessly, to sell your product and services to them.

So in a nutshell, that's the book. Getting you from being overwhelmed and confused to being focused and clear, and profitable.

Amazing, and where can people get that?

On Amazon. So the book is called Service First Framework, My Not So Secret Secret To Thriving As An Entrepreneur.

Well said. Well, I think we've had a fantastic show, and if you've got anything else that you'd like to add?

Just, I wanted to thank you and your listeners for this opportunity to be here. I really, really appreciate that. And I also wanted to give your listeners a free resources. It's a book. I explained how to ... You know, because as bloggers, especially, when you ... You know, we get so focused on creating content, when we drive that traffic and get visitors to come and see our content, that's sort of where it stops, right? So there has to be more than that. You need to have a way to convert that to leads, to get people on your email list and to turn them into your tribe. Turn those visitors into your own audience, to your own ideal buyers. So in this book, I outline how to convert your one time visitors into subscribers and into leads and into buyers, eventually.

It's on my website, elinatoli.com/convert.

Fabulous, well thank you so much for joining us, Eli..

Thank you so much for having me.

You can catch Eli over at elinatoli.com, and all of Eli links will be in the show notes.

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