How to move past discouragement in your blog business

How to move through discouragement when building your blog business

Hey guys, so today I'm gonna talk about discouragement. And I've had a lot of this popping up in my email inbox and in my community, so people are saying, early stages of growing their blog business and it's hard not to feel discouraged when it's moving so, so slowly or maybe even not at all. And we're talking follower numbers, blog page views, I would assume, monetization that it's quite a slow bend process at the start.

Also, that it's one of those things that even if you've been blogging for a year, two years or you've had an online business for that long, we could all get to a point where we feel like it feels a bit hard, you're pushing that ball up the hill and it's quite strong and it takes quite a lot of energy and effort from you to get it up there, but once you do, you know that the momentum you're going to get is just going to keep on them rolling and it's going to be much, much easier.

But we all get to that point and it isn't one that you get to and then you never have to get through it again. Every stage of your business, as you up-level, as you go to the next stage, you have that same thing again. Okay, you have to push the ball up the hill a little bit further again to keep on growing and to keep on building a bigger, more profitable, more sustainable business.

That's really what we all want isn't it.

That's the aim of the game, so I wanted to talk to you about this discouraging feeling that we get and really this is a symptom of a problem.

So, there's a problem and one of the symptoms that comes up is this discouragement, this lack of enthusiasm. You could call it motivation, lack of motivation, and kind of the persistence that you need to keep going.

And that's what I see a lot and as I said that is a symptom of a bigger problem, so sometimes it can just be something as simple as the inspiration is drying up.

Maybe you've been consistently putting out blog content every single week or even every single day and you're really on top of your SEO, and you're doing it absolutely brilliantly, but you're still just not, it's not going you're struggling to come up with the next new idea.

It's not an easy process when you're trying to put it out that often and if you're not getting the feedback from your readers, your followers, your subscribers, it can sometimes feel a bit daunting, knowing which way to turn and what to put out next.

The inspiration can lead to this feeling of discouragement, but also obviously, lack of growth and lack of monetisation, lack of sales, all of that stuff, that all can also lead to you feeling just really disheartened and down, and like you don't want to carry on blogging. And that is what I do not want for you. I want you to know that you're not alone.

This happens to so, I don't think there's an entrepreneur that hasn't been through a part like this, a really difficult part that they've had to push through because that is the name of the game, that's why great businesses that succeed do really, really well because people are willing to have this perseverance and this resilience to push through and keep on going.

So, I wanted to share some of my top tips for motivation, enthusiasm for keeping your eyes on the prize so to speak and pushing through any times that might feel, I like this word, I've used it twice in videos this week, sticky luck, it might feel sticky and sludgy and difficult for you right now. So, here's some tips to overcome this discouragement.

The first one is to really get clear on what you're doing and why, so if you remember why you're doing something, you will never, you'll never lose sight of what you're going to do. If you can remember why you're doing it, then you're never going to lose sight of where you're going because you know where you're going and why you want to get there.

So, remembering why you started it in the first place. And this is a difficult area for a lot of bloggers because as I've said before, we jump in feet first, it's a passion flooded thing, blogging.

Nine times out of 10, it's because you've experienced something, maybe you went to a shop, it just came over, maybe you went to a shopping centre in London and you got disrespected for breastfeeding in public and that just spurred on your campaign to help breastfeeding moms feel comfortable and happy to breastfeed in public.

It could be that you, I've got all the mom examples today, I don't know what's going on with me. But maybe you've gone somewhere and you can't get your stroller in and you just want to go places that are more family-friendly, that you know instantly you're going to somewhere, cause everyone knows what an upheaval it is to get out the door when you've got to try and get kids out, especially babies, when you get there and then you can't get the stroller through the door, it's really quite, quite sickening to your stomach.

So, I can see how that would spur somebody on, but also, a lot of bloggers come into blogging because they're passionate about what they're doing, but they're in between. So maybe you're working full time and you're unhappy or you've left for maternity leave and you just don't want to go back. Or maybe you and your partner have got full-time jobs and you're both unhappy and you're looking for a new way of life for your whole family.

There are loads of reasons why we can start it, but sometimes it's not so easy to really work out why it was we jumped into it. Because if you've just left work to have some maternity leave, you just wanted to keep yourself busy, it's a bit more of a difficult driver to then push forward and build something that you can say, oh well I've got into this because I'm really passionate about this because it's more that you got into it because you wanted to have that extra side income to keep yourself busy during that time.

So, why are you doing what you're doing?

And if you don't know why you're doing what you're doing, then that's a really a good exercise for you, as well. So, think about what is that you're passionate about around what you're doing, what is it that you want? What is the end goal, maybe you're doing something to do with body positivity, body image, and the end goal is to have a foundation that helps girls over in the third world countries get access to medical and education that they need, that's going to help them to advance their lives?

But what is the ultimate goal? Why are you doing what you're doing?

It could just be that, well because in six months I want to have 10 thousand pounds so I can go on holiday. So, look at what you're doing and why you're doing it.

What is the motivation behind what you're doing? That is going to be your key to being able to keep up this persistence and resilience that you need, understanding why you're doing what you're doing and where you're going? The second one here is to create priorities, okay? Because we can be so overwhelmed. There's so much to do as a business owner.

Maybe you're juggling a full-time job alongside being this business owner or maybe you're juggling a family and there's always so much to do. And in the earlier stages of business, before you've got a team 'round you, before you've got this big support network built, you really are everything to that business.

You are doing every single job role and if you think how many people you would need to bring in to replace you, there's a lot to do. So, I think that the key here is to prioritize and to get clear on what matters most to you. When you're in this period of feeling overwhelmed and just out of resilience, out of love really with what you're doing and, oh is this even going to matter?

Is this even going to achieve what I want it to achieve?

That discouragement, yeah, get clear on your priorities here because this will really help you fire yourself up again.

You know why you're doing what you're doing, we've just done the exercise, so you should be clear now in why you're doing what you're doing, what it is you want to achieve, so the second part is what are the priorities that you need to start to focus on to get you there, okay?

Maybe you've got bogged under on putting' out 15 posts on Facebook every day and you just can't carry it on anymore and it's just been discouraging', nobody's talking' to you, there's stuff that you can let go of, alright?

There are jobs that you can just let go of, let them go off, float off like a balloon and go over and somebody else can pick them up at a later time because they aren't important to you and your priorities right now.

Your priorities right now are to maybe keep up your consistency in putting' out your blog content, okay? And promote it strongly on one platform where you know that your customers, your clients, your readers, whatever, where they're hanging' out, okay?

Or maybe, your priority is to start building' some relation, so maybe your priority right now is to start building' some relationships in your business and building' up that support network around you, building' up the right people and that's where you need to put your time and energy, okay?

You've created your content, it's all there, you just need to keep updating' it and nurturing' it and now put your time and effort into building' these relationships. Whatever it might be that is a priority to you and your business that's going to get you to the next steps and look just forward one step and say, what is the next place that I need to go, okay? What is the next place that I need to go and what is going to get me there?

That is going to be my priority while I'm feeling' like this, while I'm feeling' discouraged and lacking' a bit of enthusiasm for what I'm doing', I'm just going to focus because I know that every activity that I do now it's keeping' me in line with takin' that one step that I need to take, 'kay?

And third thing is to really understand that everybody has different ways to get themselves going', okay? You may need to find something that is just that bit of fire to help keep you on a level, okay? So, it could be that you need to start giving' yourself an hour to go swimming' once a week and that's your time to give yourself your headroom.

Have a look at your, look from above, I love saying birds-eye view, have a birds-eye view look of what your week, your work week looks like, your life week looks like, have you got enough stuff that's keeping' you happy, that's lighting' you up?

Because if you're getting' bogged down in all the admin stuff for your business, we all know what it's like doing' it all at the start, we're going to off-load it, we are working' towards monetizing' to be able to outsource it, but right we're doing' it and it really doesn't light us up. It really isn't the thing that's our strength and it seems to be draining' a lot of energy from us.

So, what can you do to then counter-act that? What do you need, it might be just getting' out for a walk every night, it might be saying', well I'm showing' up every day for Facebook, but I'm sick to death of sitting' in my office and doing' it with my wall behind me, I'm going to start doing' my Facebook lives’ on my evening walk, that's going to be my thing and it's going to be really exciting' to me cause I'm going to feel really great out walking while I do them.

Find your thing that's going to help you feel really good because that's what business is about. You're ultimately building' a business to make your life better and those around you, the lives of those around you better, your family, whatever.

But in the meantime, it can't be at the detriment of you. And I know we do sacrifice stuff. I know that we have to prioritize, like I've said, but we also need to make sure that we consider the things that can keep us going', that keep us bright, that keep us shining' and keep us strong in the times that our resilience and our persistence does start to fade.

So, there are my three tips, I'd love to hear what you choose as your thing or what is your go-to thing to help reignite you? It could just, like I say, it could be something as small as walking' your dogs and you don't even realize that's a thing that you do.

Think about when you're in a situation where you're a bit over, you've had a bit too much going' on, you're a bit overwhelmed, what is the thing that you turn to for a bit of comfort? Is it binging' on Netflix for an hour? Is it getting' a bit of a lay-in at the weekend? It could be going' swimming', it could be going' roller-skating' for all I know, what is your thing that perks you up that little bit?

Because that is what you need to give yourself now and probably give yourself a little bit more of to help you strengthen yourself, build yourself up, keep yourself strong, and pushing' through this time where it feels a little bit discouraging' and a little bit difficult, okay?

I hope this video helped, in tomorrow's we're going to be talking' about the big bad boy of niching' and I know that's going to make some of you go, oh my gosh, don't like that word, don't like it very much and I don't either.

So I've got an amazing', amazing' video for you tomorrow that I know is going to help you absolutely ridiculously in this and help you move from keeping' that niche from holding' you back cause I see that so many times, can't move forward because I'm not sure what niche I fall in or I want to streamline and I want to go down to this niche or someone said to me, I need to do this niche and this is where I should be.

There's so much advice in this area and a lot of it that I just call it as wrong, it's completely wrong, so I want to fill you in on exactly what you need to know about this and empower you to move out of the niche, the niche being' a problem and move into being' really enlightened and excited by choosing' where you're going to be and by focusing' down your business. So, that's tomorrow's video, until then much love.