Hey so today we are talking to Jasmine Adams-Monks as well as chatting about all things small business, we are going to talk about some of the Challenges and achievements Jasmine has faced while building her business which include creating her first online course, The Small Business Owner’s Guide To Hiring A Virtual Assistant.
In this show we talk about
How outsourcing can help small businesses achieve success and can be particularly useful for bloggers
What where and when outsourcing makes sense for small business owners
How to leverage technology in growing your blog business
Hey so today we are talking to Silvia Del Corso from PinkSEO about all things SEO for bloggers!
Ultimate SEO advice for bloggers
09:00 - CODING AND TECH
15:30 - CONTENT / KEYWORDS / USER EXPERIENCE
40:00 - BACKLINKS
45:00 - TAGS & CATAGORIES
49:00 - SEO OPTIMIZATION TIME FRAME TO SEE RESULTS
52:00 - PAGE SPEED AND ITS IMPORTANCE
CONNECT WITH SILVIA WEBSITE
Hey, so today I'm joined by Emma Cossey and we are talking all things the life of a freelancer. All of Emma's links will be available in the show notes. We're going to be chatting about Emma's experience as a blogger and a freelancer as well as learning about the journey, challenges and successes Emma has faced which include moving past imposter syndrome and navigating through the roller coaster that is self employment.
Hello, thanks very much for having on. So I'm Emma. I run the Freelance Lifestyle which a blog and a podcast all about freelancing. I'm also a mum to a little boy and I live with my husband and my son in Bracknell which outside Reading. I've been blogging now for over ten years now and I've done all sorts of different ones from professional blogging to running my own ones. I am a fake blogging geek.
Amazing. You must really love it to want to blog for other people as well as your self.
Yeah, I was really lucky actually early on. One of my first ever freelance gigs was working for Parent Dish way before I had children of my own. So I got to blog for them on all things parenting which was definitely throwing me in at the deep end. Then I also worked for Echo Media who ran Catwalk Queen and Chihuahua and some of the first big fashion blogs in the U.K. and the Catwalk Queen I think was the first one that ever got a seat at fashion, at London Fashion Week and things like that. So it's been really fun. I've done some really fun kind of blogging over the years. Yeah, it's been great.
So what made you want to go into then writing your own? Which came first, the chicken or the egg? Did you write blogs for other people first and then kind of slowly transition to doing your own or have you always done your own alongside that? How's that look?
Yeah, the latter. I've always kind of done a mix, so I started landing these jobs because I was doing a little bit of blogging on my own. I loved the challenge of blogging for other people and learning about new things as well, but I've always run my own blog along the side. I kind of started off with one of these cheesy, I think it was called Cocktails and Cupcakes initially which I think every single blog at that time was started as and then Random Warblings of a Blogger, I think was another one. Then I started the Freelance Lifestyle about eight years ago I think.
So you've given me a great opportunity to talk about like one of my most favorite sides of blogging which is the business side. Tell me how you, how you viewed the blogs that you started for yourself alongside the blogs that you were doing. So you're happy to be paid as a freelancer for other people to write great articles but how did that go with you in your own mind when it came to doing your blog?
Oh it's hard. I think it's hard because sometimes when you're getting paid for these articles they become your focus. They become your priority and it can leave you with very little creative juice at the end of the day to write your own stuff, but it's also very important to all off your own blog content as well because I think it's kind of ... I'm trying to think what it kinds of compares to. I find the more you write the more you enjoy it.
So you have to still make your own writing a priority. I think it helps at the time I was on Twitter a lot more as well which just gave constant inspiration for new topics.
How did you feel when it came to asking for money or finding a way to create money within the blogs you were doing for yourself or did it go on for quite a while where you were happy to kind of hobby blog, I suppose, or accept that your blogs weren't making the money that you were making from your freelancing for other blogs?
Good question. Okay, I do a lot actually with that. A lot of things I write about is a lot of the emotions that come around money. I think women in particular really struggle to ask for money and I find this so often with freelancers that they either struggle to ask for money or more than the absolute minimum amount. I definitely found that initially where I was quite comfortable charging at the time very small amounts but blogging for other clients. I felt very uncomfortable doing it initially with my own and it kind of ...
I think because initially I started the blog because I wanted it to be a resource for freelancers and new freelancers that wasn't cluttered with business lingo so I felt like it would be disingenuous to charge people for that. Then I realized that I was providing a lot of free content and that I found more in depth content for you, coaching and courses like that and sponsor posts and things like that and that it was, it's okay to ask for people to support you when you're providing them with lots of other free content as well.
Absolutely. I think this about the most come across thing and this isn't just in blogging. This is all over the board with people that go into a new business. Actually I did a Live about this tonight. I was talking about the thing that stops people getting what they want from their blog or from their business and nine times out of ten it's just the fact that they're not actually owning it as a business. They haven't every sat back and gone, "Oh, this is an actual business so how should I put together a business plan and decide what I want to achieve with it?" Like, none of that process happens. They just dive in at the deep end because either maybe they've left a job and they were on maternity leave and they want something to do or they've been through something.
Like you say, you were really passionate about equipping freelancers with the resources that they needed and you were so passionate about it that you felt like it was just, I don't know, like flowing from you anyway and you didn't need paying for it. Whereas your day job you're like, "Yeah, I'll write you an invoice for that that blog." It's getting that balance and I see it all the time. Tell me about how you grew then, once you've kind of, I suppose it's a case of acknowledgement, acceptance, isn't it, and kind of allowing it to change into a fully fledged business. So how did that grow for you? I know that when we were chatting before you said about being an introvert. How is this whole process, 'cause that's quite a big, not obstacle really, but it's a big part of your journey that you've sort of come through with all of this.
Yeah, absolutely. I think, yeah, definitely being an introvert I'm definitely on the ... I think this is where people view it as introversion and extroversion and that I'm quite chatty and quite happy talking to people but I hit a point where I'm like, "Oh, I'm done now. I'm done."
Gotta lay down in a dark room somewhere.
Yeah, exactly, but blogging allows you to reach a wide berth of people without being that energy drain on you sometimes. So actually it's fantastic for introverts in that way. You can get your message out there without being so emotionally and energy drained from it. I've completely forgotten what was the question was. I've gone off on a tangent now.
It's fine, no, well it was a long question because I suppose it's a big part of your journey. It's kind of that part where you've gone, "Right, I'm not charging or I'm not making the money in my blog that's actually getting all of this traction, all these people are loving it but I'm not making any money. How is that? I'm billing X, Y, Z, $100, $200, whatever it is for her blog post. Why aren't I making that in my own business?" And kind of that light bulb going off to then actually not just accepting that and starting to make a move on that but then growing it to a point where it's then your sole, your main business sort of thing. How is that for you?
It was very organic. I can't say I sat down and wrote out a plan. That's not really ... I've very goal set now but at the time I was not really someone that sat down and made a plan out because that seemed too terrifying. It was very organic in terms of I would start to get people who would be introduced to me on my blog and people who were just getting started and I realized that I was sharing all of these tips that we bulked then into a course. And that was the first thing I did. I created a course and I charged ten pounds for that course for 30 days of going freelance.
I think that's where it started and then it kind of snowballed from there that I took inspiration from other things. I ran a Facebook group and I often find myself doing conversations or Lives or anything that would snowball into content or something that I could sell. I think in that way it was less scary because it just bit by bit and inspired by what people were already asking me for which made it a lot less scary because you already know that there's demand for it.
I think one of the things that really changed for me a couple three years ago was I went to see Denise Stafford Thomas. Actually, it was at four years ago, so I was pregnant at the time and I remember being really uncomfortable. She did a show in London and she did a talk on women and men, how they sell. Have you seen it?
Yeah, and that changed how I saw it completely because I realized I needed to detach myself emotionally sometimes from the sale and stop seeing everything as a personal reflection as me and more about how I can help people. And sometimes you can ask for money for that and it's okay to do that. It's okay for people to have to pay you to help them.
The first part of that is acknowledging that that is even a problem.
Absolutely, and you don't realize you're doing it until you realize ... and I think you'll say when you're a creative, assignment guilt wrapped in it.
And you don't want to do any of the business stuff. I think I'm one of the only creatives in the history of the world that loves doing that, that loves the business side which is why I've gone to where I've gone in what I do, because I've come from the business background, but there isn't many because nobody that's creative really wants to be bogged down with that. I find if I'm not shooting enough and doing more business-y stuff I find in myself that I'm not right. I'm not on balance, you know what I mean? The creative is really important but for a lot of people the creative is everything. It's very hard then to do the other stuff.
Because I think then the more creative you are and the more attached you are to the creative element, that builds again on that guilt of feeling guilty about even trying to charge for anything that you're offering. How dare you enjoy what you do and charge for it?
Absolutely. I like, I love the way that you just worded that with the attach to the creative element. I feel like that is very, very true and I feel like that's why a lot of people do and in all different sorts of businesses, as well. I think when you put yourself, like you've done your freelance business and you've been writing blog posts for other people and you've not had that emotional attachment to that like you had as soon as you went into doing sometime which solely under your name but more with your name being out there. You're kind of behind the scenes when you're writing for other people, aren't you?
Yeah, and I think actually if I was launching a blog now I think I would have found it a lot more intimidating because you go on Instagram and there's kind of the perfect bloggers, you know? The ones that are like super tan, drink green smoothies every day.
Or at least take pictures of themselves drinking the green fluid.
We don't know if it's actually drunk every day.
No, no, but I think that was ... Back in the day, that makes me feel very old, but I think then it was never about how you were seen. It was about the content and it was quite freeing that actually. It was like we were just a bunch of nerds blogging. I can see why it can be intimidating now but equally I think there's so many interesting issues around blogging that are still out there and available to be creative and monetize them. Yeah, so.
No, absolutely. I completely agree with you. I feel that one of my biggest bug bearers is that word niche and not the word itself and not the concept behind it but the way that I feel 99.9% of people interpret it or have been educated to think of what that means. I think it scares people. It makes them think they've got to go and find a corner somewhere and that's their corner and they can't move out of it. I'm like, "No, that's not, that's not real." What a niche is, is that individual person that you are serving, that you start off serving.'
So for you, you're serving freelancers that want to charge more or whatever it is that they want to do, move out of their agency job and just go and do it theirself. It's a specific person you're speaking to with a specific problem. There's your niche. It's not whether you tell them about your emotional struggles or whether you tell them about your tech stuff that's gonna help them. That is all relevant to that one person. That really is what to me a niche is and I want to spread the word about that a lot more because I feel like that causes a lot of problems for people.
Actually I had an interesting conversation with a client this morning about niches. I often have people come in to me who want to find their niche, but I actually don't, but yes I did force it initially. I think you need to experiment and I think you will find your niche. I don't think you should decide on your niche before it comes to you naturally. Does that make sense?
I think if they forced themselves into a niche that they don't enjoy, it's like choosing your GCSE subject and you go with what you feel like you should do and actually it's better to follow what you're actually passionate about.
This is it. In 2019 being a blogger is about you. It's about the person, the story. It doesn't even have to be about a specific person. It's more the story that you're trying to tell, the experience you're sharing and the experience that you're creating for someone. That is what is going to show you who is vibing on that. I mean, obviously you're talking about something quite specific like freelancing. You're gonna attract a lot of freelancers in theory or people that want to be freelancers, aren't you? If you're coming from a more generalized point of view and you want to kind of step into that fashion world maybe I still feel like we all have our own unique shining beacon that when we stand up and own our businesses it attacks the people that love us and some of the people that don't love us because they, you get a mixture don't you? Mainly it attracts the people that love us and that our story helps and want to hear it.
I feel like that's an organic thing that happens but I do feel like it at the start, getting clear on what it is about you and what story you're going to share and what message it is. That is quite important, I feel, to sit down and nail down. What I've heard from what you've said is that you have done all this. I don't think you'd realized that you'd done all these things but you had.
You'd had the light bulbs, you'd had the breaking down of what you were going to do and the light bulb around, oh, well this happened. And I figured out that I could bundle that together and that was really helpful to people and they were then going to pay me for it and that was my first thing that I then starting charging for. That is how, if you kind of know what you want to not achieve but who you want to reach out to, I suppose or what difference you want to make. That's how then that organic momentum happens.
Yeah, it does. You're completely spot on.
Tell me about, I know you're really great at apps and tolls and all this tech stuff that I, oh it drives me insane. I like to find an app or a program, like I'm obsessed with this Asana. I like to find things and then stick to 'em like glue. I don't like to evolve. I don't like to evolve my tech. I hate it when there's an update on something. I'm like, "Oh, no. I don't want an update. I've got to learn something." I literally hate it but tell me about the things that you recommend that you love using that have made your life really easy.
I'm like you, I love Asana. I also have a soft spot for Trello.
Yes, I like Trello, obviously visually. I love laying everything out. Asana keeps me so focused and organized in a task related way. I just, them together are just great. I don't want them to change. I don't want them to change.
No, they're brilliant.
I use, I've got to be quite careful now because there's one in the room so I might turn it on, but we've got Alexis in a lot of the rooms in our house, which I'm sure are secretly spying on us, but they're brilliant for to-do lists. Always, if I've got an idea and I'm in the bedroom I'll just add it as a note or a reminder. That's really, really useful for that kind of thing and you can do recordings in there and stuff like that. I use that a lot.
I use Dubsado which is more for the business side. That does invoicing, calls tolls for your clients if you want it. I haven't used that yet. It will do things like contracts, proposals, so if you are blogging and you want to send a proposal to a potential brand and things like that, it can do all of that for you. You use all the templates, workflows that will automate it all for you. So I really like Dubsado. I just started using that in the last-
It's a really good one for keeping track of stuff I think.
And you can see it down as the work flow goes or whatever, you can see where you need to act on stuff and it keeps it in one place.
Yeah. It's brilliant. So I love that. I'm trying to think what else. Anything that allows me to use me gifs more. I am a terrible giffer. I use it all the time.
Yeah, so am I.
I taught my mom and sisters to do it so now we have a WhatsApp that's about 90% gifs. But yeah, those are kind of the key ones I would say I use. Another one is, I'm a terrible app whore in that I will just jump from app to app to app. I'm just constantly trying new apps but those are probably the ones that stick around for me the most.
Tell me about your podcast.
The podcast the Freelancer's Tea Break. It's designed to be three to five minutes, although we occasionally have a longer one so it's perfect for listing to whilst you're waiting for the kettle to boil and it's just quick tips and tricks for freelancers. This month is all about marketing. Last month we talked all about pitching, so a different one each week. January was all about goal setting and things like that. There's a theme each month and then weekly podcasts that are short and sweet so nice and easy to listen to. I'm a big fan of just giving people straight to the point tips and so that's kind of what the podcast is. It's available on pretty much all the platforms.
Amazing. So it's the Freelancer's Tea Break.
Yeah, that's the one, yeah.
Oh so, we should check it all. What prompted you to get in and do a podcast for yourself?
I looked at this the other day. I've been podcasting for eight years on and off. So that means there's been a lot of big gaps. Yeah, I kind of, I remember listing to podcasts at university, and I'm 33 now. So I must have been listening for 12, 13 years at least. I remember listening to some Ricky Gervais one and the radio ones, Scott Mills when he was first on there, And He Said That. So I've always been a very big podcast fan. Yeah, eight years ago I decided to start my own and I was kind of was very flip-floppy about it, but the last six months I've been taking it a lot more seriously. I've already got the whole year planned out content wise.
Yeah, I love, I love podcasts. I think they're the best way of conveying content now. I love blog posts as well but especially as a busy mum, I mean you probably find that sometimes that it's, if you're on the go you sometimes listen to a podcast in the car or while you're cleaning or while you're catching up with work or e-mails or anything like that. It's the fastest way to absorb some information and I love it.
Yes, absolutely. I love that you can just ... It's so easy to just listen to. You can't always look, can you, but podcasts really are a great accessible way, especially when there's something quite quickly. I find that I'm using it more and more to search for something specific.
Yeah, I do the same now. It's almost like I used to use Pinterest as my new Google but now podcasts are my Google really now.
They're much more popular I think. There's such a huge selection of stuff out there now. I think in the last two or three years they have really exploded.
Yeah, they have. I think there's some amazing ones out there. I listen to one called Adults Do Disney, which sounds like porn but it's not. There's a couple that go around to all the Disney parks and they record their journeys. They give their insider tips and information. It's such a relaxing listen. It sounds like it shouldn't be but when you're not going with your own children it's very relaxing.
Yes, yeah I can imagine. And I've noticed a lot more bloggers and floggers converting over to doing a podcast show as well. It seems to be a bit of a Phenomena.
I can never say that either. Phenomena.
I know, I'm terrible. Phenomena that is taking over. Tell me about the more unusual ways that you can generate an income from your blog. Obviously you can have a podcast show that you can what, place ads in eventually? I think either doing that or it's more of a getting you out there tool. It's more of a marketing tool than a sales tool, a podcast. What other sort of income streams have you figured out in your ten years of blogging?
Oh, some of the ways I do it. So some of the more quirky ways are things like offering advertising space in your news letters. Newsletters now, in the last year, I've noticed there's a real shift and they're kind of going back to how traditional newsletters used to be of a real collection of lots of different bits and information. There's some really good ones out there so I kind of aimed to have mine as an update rather than just like an e-mail. That allows me to then have space for advertising, so that's one way to do it.
I offer courses and I have a membership and I re-trained as a coach three years ago so I now have coaching, but it all ties in around the subject of what I've got up on my blog. It all works really nicely around that. I've been asked to do workshops based on the content and I'm going to be doing a talks reports with This Week about it. That's of course with the university. What else? There's loads of different ways, but like you say, it's kind of, the blog and podcast I feel are like marketing your skills and your knowledge and then everything else kind of comes off that. I've got a Facebook group as well and off the back of that, because it's been quite a successful Facebook group relatively, varying like what it's about. I'm now being asked to do tutorials or training on Facebook groups for other people as well or manage their Facebook groups for them.
There are so many different ways around your blog to do it. I think you don't have to do it the way everyone else is doing it as well. You can think of new ways that you could earn a little bit of extra money without following the crowd. Patrons still are a growing area for bloggers and I think that's something a lot of people could into a lot more.
Okay, that's gonna give people some ideas. I feel like what happens is people get a bit stagnant on the thought that they've got to a certain amount of viewers to be able to get some ads on their blog or they've got to rely on affiliate links and figure out a way to drive just massive amounts of traffic, but actually you have got some amazing ... I've said this on the podcast several times before. You have got some amazing skills as a blogger. As an entrepreneur we all have to do it all at the start. Every job we have to figure out how to do them all so you develop some amazing, amazing skills that you can then transform in different ways.
Yeah, and use them to staircase your blog income to where you want to ultimately go. So the world's your oyster. It's limitless, that's what I always say.
Yeah, I and I think actually one thing that a lot of people gets to you is share onto LinkedIn and I've found now sharing my blog posts to LinkedIn leads to more work than any other network I've tried. That's people coming to you and pitching for you how to, what that would be. Those e-mails which wants to write for you to bring content to you and things like that. It's actual potential things that you can get from that.
I feel like everyone wants to do drive themselves insane in social platforms but they don't want to ... I feel some of us have platforms that we love for ourselves and then the thought of selling on them it's like a whole other block, isn't it? So why not just remove that by saying, "Okay, that's my platform. That's where I go to just get away and watch videos of slime and [crosstalk 00:27:04] shaved or whatever. That's where I go for that. This is where I'm going to concentrate on really getting my blog profile up and go where over somewhere that is different and you're just learning it to help your blog. I feel like you don't have to be everywhere and everything for everyone. I feel like just choose somewhere and be consistent and stick to it and show up there for your blog. That's pretty much all there is to it. You don't need to drive yourself insane with it.
No, no. I agree completely.
It's so tempting though isn't it, because I think there's a lot of pressure. This goes back to what you were saying about bloggers now and the way they're kind of interpreted. It's interesting to me because of, I supposed I was going my nan, it is my nan. I spoke to her the other day about it. I can't remember what I was saying. It was something about a podcast I was recording and she said something about bloggers. I could just tell that her interpretation of the blogger isn't really what a blogger is. It's kind of a newspaper's definition of a blogger. That was very interesting to me and I thought I really need to do a bit of research on what lots of different people's interpretation of that word and that job is 'cause it's quite interesting, isn't it?
Yeah, I notice a lot from you and our common content pages are often blogged.
Yeah, isn't Face Book the one that gave them that tie? One of the platforms gave them that tie to them, or YouTube. Somewhere gave them a title and they've just stuck with it.
I think it's also, I think, there's a really interesting difference and this is a generalization. I know it's not everybody but I think there's a big difference between the over 30 bloggers and the under 30 bloggers.
I mean it could be a kind of content energies thing.
Particular audiences they're talking to I feel.
Yeah, and obviously there's whole sectors in there. The parent bloggers and the career bloggers, the ones that like to keep up on their industry and things like that. I think there's less lifestyle bloggers in the over 30's unless they're in that kind of section like a parent blogger or things like that.
Less kind of Instagram bloggers you mean?
Yeah, yeah, exactly, but then I guess you've got a lot of the Instagram influences who are ... There's that whole group of mum influences on Instagram who are very popular and they originated from having their blog but a lot of them have moved away from their blogging and continue to Instagram. I think that's another thing. I think Instagram has replaced blogging for some people.
That's a more sensible choice.
No us there, is there?
It's not just that it's that you're relying on one place which is proved in the last week that you know, completely unreliable. I'm not saying that there are websites there that it keeps your sites always going to be reliable either but if you have everything in a place that belongs to you and you hold the keys to everything, you can't ... You know, if you ... I did a podcast about this the other day, actually, about becoming an Instagram and blogger because I think it's a great idea and it's an amazing marketing tool for your blog and it can be the forefront of your blog, like your showroom for your blog, in my opinion.
But your blog always needs to be backed up as being a blog because that is yours and no account bans or hacking or whatever can take that away from you, especially when you're relying on it as your business. So yeah, utilize Instagram as a sales tool but your blog always needs to have a blog web presence. That's in my opinion. Any business does. You can't just have a business that is Instagram stories. You can't just have a business that is Facebook stories because if that goes down all your eggs are in that basket and that's all of your income gone.
Yeah and I think actually there's something really nice about having your own private blog where you're not constantly seeing the next person on the feed, whatever they've posting and comparing. That's your personal space and I think it makes you more true to yourself perhaps.
Yeah, absolutely. Well and it's again, it's just more instead of treating your blog or your influence in business as a business, a proper fully fledged, money making, problem solving business. That's really what undercuts it there, isn't it?
I think this has been an amazing show. I've loved speaking to you. Is there anything else that you'd like to share, Emma?
No, I've really enjoyed it. I love talking about blogging and freelancing, how it's all changed. It's been really interesting. Thank you very much.
Thank you again. Thanks so much for joining us, Emma. You can connect with Emma over at FreelanceLifestyle.co.uk.
CONNECT WITH EMMA WEBSITE
Hey guys, so today I'm gonna talk about discouragement. And I've had a lot of this popping up in my email inbox and in my community, so people are saying, early stages of growing their blog business and it's hard not to feel discouraged when it's moving so, so slowly or maybe even not at all. And we're talking follower numbers, blog page views, I would assume, monetization that it's quite a slow bend process at the start.
Also, that it's one of those things that even if you've been blogging for a year, two years or you've had an online business for that long, we could all get to a point where we feel like it feels a bit hard, you're pushing that ball up the hill and it's quite strong and it takes quite a lot of energy and effort from you to get it up there, but once you do, you know that the momentum you're going to get is just going to keep on them rolling and it's going to be much, much easier.
But we all get to that point and it isn't one that you get to and then you never have to get through it again. Every stage of your business, as you up-level, as you go to the next stage, you have that same thing again. Okay, you have to push the ball up the hill a little bit further again to keep on growing and to keep on building a bigger, more profitable, more sustainable business.
That's really what we all want isn't it.
That's the aim of the game, so I wanted to talk to you about this discouraging feeling that we get and really this is a symptom of a problem.
So, there's a problem and one of the symptoms that comes up is this discouragement, this lack of enthusiasm. You could call it motivation, lack of motivation, and kind of the persistence that you need to keep going.
And that's what I see a lot and as I said that is a symptom of a bigger problem, so sometimes it can just be something as simple as the inspiration is drying up.
Maybe you've been consistently putting out blog content every single week or even every single day and you're really on top of your SEO, and you're doing it absolutely brilliantly, but you're still just not, it's not going you're struggling to come up with the next new idea.
It's not an easy process when you're trying to put it out that often and if you're not getting the feedback from your readers, your followers, your subscribers, it can sometimes feel a bit daunting, knowing which way to turn and what to put out next.
The inspiration can lead to this feeling of discouragement, but also obviously, lack of growth and lack of monetisation, lack of sales, all of that stuff, that all can also lead to you feeling just really disheartened and down, and like you don't want to carry on blogging. And that is what I do not want for you. I want you to know that you're not alone.
This happens to so, I don't think there's an entrepreneur that hasn't been through a part like this, a really difficult part that they've had to push through because that is the name of the game, that's why great businesses that succeed do really, really well because people are willing to have this perseverance and this resilience to push through and keep on going.
So, I wanted to share some of my top tips for motivation, enthusiasm for keeping your eyes on the prize so to speak and pushing through any times that might feel, I like this word, I've used it twice in videos this week, sticky luck, it might feel sticky and sludgy and difficult for you right now. So, here's some tips to overcome this discouragement.
The first one is to really get clear on what you're doing and why, so if you remember why you're doing something, you will never, you'll never lose sight of what you're going to do. If you can remember why you're doing it, then you're never going to lose sight of where you're going because you know where you're going and why you want to get there.
So, remembering why you started it in the first place. And this is a difficult area for a lot of bloggers because as I've said before, we jump in feet first, it's a passion flooded thing, blogging.
Nine times out of 10, it's because you've experienced something, maybe you went to a shop, it just came over, maybe you went to a shopping centre in London and you got disrespected for breastfeeding in public and that just spurred on your campaign to help breastfeeding moms feel comfortable and happy to breastfeed in public.
It could be that you, I've got all the mom examples today, I don't know what's going on with me. But maybe you've gone somewhere and you can't get your stroller in and you just want to go places that are more family-friendly, that you know instantly you're going to somewhere, cause everyone knows what an upheaval it is to get out the door when you've got to try and get kids out, especially babies, when you get there and then you can't get the stroller through the door, it's really quite, quite sickening to your stomach.
So, I can see how that would spur somebody on, but also, a lot of bloggers come into blogging because they're passionate about what they're doing, but they're in between. So maybe you're working full time and you're unhappy or you've left for maternity leave and you just don't want to go back. Or maybe you and your partner have got full-time jobs and you're both unhappy and you're looking for a new way of life for your whole family.
There are loads of reasons why we can start it, but sometimes it's not so easy to really work out why it was we jumped into it. Because if you've just left work to have some maternity leave, you just wanted to keep yourself busy, it's a bit more of a difficult driver to then push forward and build something that you can say, oh well I've got into this because I'm really passionate about this because it's more that you got into it because you wanted to have that extra side income to keep yourself busy during that time.
So, why are you doing what you're doing?
And if you don't know why you're doing what you're doing, then that's a really a good exercise for you, as well. So, think about what is that you're passionate about around what you're doing, what is it that you want? What is the end goal, maybe you're doing something to do with body positivity, body image, and the end goal is to have a foundation that helps girls over in the third world countries get access to medical and education that they need, that's going to help them to advance their lives?
But what is the ultimate goal? Why are you doing what you're doing?
It could just be that, well because in six months I want to have 10 thousand pounds so I can go on holiday. So, look at what you're doing and why you're doing it.
What is the motivation behind what you're doing? That is going to be your key to being able to keep up this persistence and resilience that you need, understanding why you're doing what you're doing and where you're going? The second one here is to create priorities, okay? Because we can be so overwhelmed. There's so much to do as a business owner.
Maybe you're juggling a full-time job alongside being this business owner or maybe you're juggling a family and there's always so much to do. And in the earlier stages of business, before you've got a team 'round you, before you've got this big support network built, you really are everything to that business.
You are doing every single job role and if you think how many people you would need to bring in to replace you, there's a lot to do. So, I think that the key here is to prioritize and to get clear on what matters most to you. When you're in this period of feeling overwhelmed and just out of resilience, out of love really with what you're doing and, oh is this even going to matter?
Is this even going to achieve what I want it to achieve?
That discouragement, yeah, get clear on your priorities here because this will really help you fire yourself up again.
You know why you're doing what you're doing, we've just done the exercise, so you should be clear now in why you're doing what you're doing, what it is you want to achieve, so the second part is what are the priorities that you need to start to focus on to get you there, okay?
Maybe you've got bogged under on putting' out 15 posts on Facebook every day and you just can't carry it on anymore and it's just been discouraging', nobody's talking' to you, there's stuff that you can let go of, alright?
There are jobs that you can just let go of, let them go off, float off like a balloon and go over and somebody else can pick them up at a later time because they aren't important to you and your priorities right now.
Your priorities right now are to maybe keep up your consistency in putting' out your blog content, okay? And promote it strongly on one platform where you know that your customers, your clients, your readers, whatever, where they're hanging' out, okay?
Or maybe, your priority is to start building' some relation, so maybe your priority right now is to start building' some relationships in your business and building' up that support network around you, building' up the right people and that's where you need to put your time and energy, okay?
You've created your content, it's all there, you just need to keep updating' it and nurturing' it and now put your time and effort into building' these relationships. Whatever it might be that is a priority to you and your business that's going to get you to the next steps and look just forward one step and say, what is the next place that I need to go, okay? What is the next place that I need to go and what is going to get me there?
That is going to be my priority while I'm feeling' like this, while I'm feeling' discouraged and lacking' a bit of enthusiasm for what I'm doing', I'm just going to focus because I know that every activity that I do now it's keeping' me in line with takin' that one step that I need to take, 'kay?
And third thing is to really understand that everybody has different ways to get themselves going', okay? You may need to find something that is just that bit of fire to help keep you on a level, okay? So, it could be that you need to start giving' yourself an hour to go swimming' once a week and that's your time to give yourself your headroom.
Have a look at your, look from above, I love saying birds-eye view, have a birds-eye view look of what your week, your work week looks like, your life week looks like, have you got enough stuff that's keeping' you happy, that's lighting' you up?
Because if you're getting' bogged down in all the admin stuff for your business, we all know what it's like doing' it all at the start, we're going to off-load it, we are working' towards monetizing' to be able to outsource it, but right we're doing' it and it really doesn't light us up. It really isn't the thing that's our strength and it seems to be draining' a lot of energy from us.
So, what can you do to then counter-act that? What do you need, it might be just getting' out for a walk every night, it might be saying', well I'm showing' up every day for Facebook, but I'm sick to death of sitting' in my office and doing' it with my wall behind me, I'm going to start doing' my Facebook lives’ on my evening walk, that's going to be my thing and it's going to be really exciting' to me cause I'm going to feel really great out walking while I do them.
Find your thing that's going to help you feel really good because that's what business is about. You're ultimately building' a business to make your life better and those around you, the lives of those around you better, your family, whatever.
But in the meantime, it can't be at the detriment of you. And I know we do sacrifice stuff. I know that we have to prioritize, like I've said, but we also need to make sure that we consider the things that can keep us going', that keep us bright, that keep us shining' and keep us strong in the times that our resilience and our persistence does start to fade.
So, there are my three tips, I'd love to hear what you choose as your thing or what is your go-to thing to help reignite you? It could just, like I say, it could be something as small as walking' your dogs and you don't even realize that's a thing that you do.
Think about when you're in a situation where you're a bit over, you've had a bit too much going' on, you're a bit overwhelmed, what is the thing that you turn to for a bit of comfort? Is it binging' on Netflix for an hour? Is it getting' a bit of a lay-in at the weekend? It could be going' swimming', it could be going' roller-skating' for all I know, what is your thing that perks you up that little bit?
Because that is what you need to give yourself now and probably give yourself a little bit more of to help you strengthen yourself, build yourself up, keep yourself strong, and pushing' through this time where it feels a little bit discouraging' and a little bit difficult, okay?
I hope this video helped, in tomorrow's we're going to be talking' about the big bad boy of niching' and I know that's going to make some of you go, oh my gosh, don't like that word, don't like it very much and I don't either.
So I've got an amazing', amazing' video for you tomorrow that I know is going to help you absolutely ridiculously in this and help you move from keeping' that niche from holding' you back cause I see that so many times, can't move forward because I'm not sure what niche I fall in or I want to streamline and I want to go down to this niche or someone said to me, I need to do this niche and this is where I should be.
There's so much advice in this area and a lot of it that I just call it as wrong, it's completely wrong, so I want to fill you in on exactly what you need to know about this and empower you to move out of the niche, the niche being' a problem and move into being' really enlightened and excited by choosing' where you're going to be and by focusing' down your business. So, that's tomorrow's video, until then much love.
Hey! Happy Sunday guys!
today for the Sunday Story Share I’m joined by Mary Biagianti and we are talking about Mary’s blogging journey so far!
I have the complete pleasure of having so many stories shared with me every single day, So, on a Sunday – it’s my mission to help inspire your week ahead help you get into a better or a more fired up state of mind ready to tackle the new week ahead.
So, without further delay I’m gonna hand over to Mary to inspire the start of your new week! Much love! Xo
Connect with Mary WEBSITE
So today I'm talking about traffic, I'm talking about getting more eyes on your blog, getting more views on your content, growing your subscribers and getting more sales, getting more clients, getting more people excited about your blog.
Now the traffic and the subscribers and the followers and the customers and the sales, that is a result, and it comes from something magical called growth.
So really the thing that we need to focus on here is the growth aspect.
We get a lot of questions emailed in, how do I get more eyes on my blog?
How do I grow my blog Readers?
how do I get more page views?
How do I grow my Instagram followers?
How do I get more likes and comments on Facebook?
All these sorts of questions, I get them all the time.
We really put a lot of weight on numbers, on our metrics, on how many people are liking our stuff, following our stuff, subscribing to our stuff, and although this is great, it's absolutely amazing when you've got these numbers and you've got this huge, engaged audience, and the thing you're missing here is that the part that really matters is the engaged audience okay, the engaged, the engagement, the fact that people are actually talking to you and interacting with you and not just flicking you a quick thumbs up every now and then okay, it means so much more.
Engagement is the key to growth, because if you're putting out content that people love to talk about, if it's starting a conversation, if it's getting people excited, if it's answering a problem and you're getting a lot of reactions from it, be it positive or negative, they're both great because they're both awesome feedback for you to tailor your stuff going forward. That is what is gonna help you grow, okay, that level of engagement, because with engagement becomes more visibility.
If more people are looking, going over to your Google, so say you're coming up on Google, you're getting the clicks through, people are leaving comments, people are sharing that, then you're gonna get seen even more easily, okay.
Same with social media, if you are on Facebook, and you're putting stuff out, people are commenting, answering your question, starting up a conversation with you, then more people are gonna be shown that content, because their Facebook knows that it's valuable to them, okay.
Facebook knows that it's good, and it's got people talking, and that's what they want, they want content that makes people talk, because that keeps them on there, and it keeps them thrilled, keeps them engaged with what's going on.
So, let's go back to what the original question of this was, which was about how can I get more blog subscribers? How can I get more followers? How can I grow my Instagram? How can I get more blog subscribers? How can I get more followers? How can I get more sales in my blog business? How can I create these people into money?
And the answer is to grow, okay, it is to concentrate on growth. And I know that that seems like a very broad and very like okay Jade, you're telling me to grow, don't you think I wanna grow? Like we're trying so hard to grow, we're putting all the right stuff out there, but we just don't seem to be getting that level of growth.
And like I've just said before, the growth comes from when you hit the nail on the head, when you are really talking to the person that knows you are there to serve them, when you're really putting something out that people just desperately are in need of, okay.
So take a moment to think about what content are you putting out at the minute?
So here's a few tips to help you with this growth part of your business, because with the growth becomes everything else, with growing becomes a much more engaged audience that you can then sell to much more easily, you can convert into money much more easily, and they're gonna allow you to have impact on them much more easily, because they trust you.
They're gonna allow you to enter their life with your content and with your products, your services, with your programs, whatever, because they trust you, and they're engaged with you, and they like what you've got to say, they can see that you're gonna help them, okay.
So growth is the key, and here's a few things that can help you in this area. Firstly, is really knowing that what you're putting out is speaking to someone, and I know you hear this a lot, oh speak to one person, really get clear on who you're speaking to, and it's a very ambiguous thing to say, isn't it?
Get clear on who you speaking to? Well what does that mean exactly? Well what it means is what problem are you solving and for who? And why do they want you to solve it, and what does that look like?
So for example, maybe you, I've used this example before, maybe if you're a parenting blogger, and you're reviewing restaurants in a specific area, maybe you're in London and you're reviewing coffee shops where it's parent-friendly, where you can actually get a pushchair through the door, and you're monetizing that by creating a guide, or an app or something that you can have on your phone.
Obviously you're talking to mums with children, mums with multiple children are gonna be an even more engaged audience, because trying to get a twin stroller through the doors is even more tricky than getting a single one in.
Mums with children that have got different ages, so you go somewhere, and you've got something that they can all sit and do, like the more specific you get about the problem and the struggle and why they want your solution, the more you are talking directly to them and the more engaged they're then gonna be with that. I know if I saw something that said best coffee shops in London to get a twin stroller in, that's gonna get me talking, because that is something that I'm thinking about.
I'm thinking oh my goodness, someone's just literally read my mind, I was just thinking today I've been to the cafe, and I couldn't get my buggy through the door, and I just felt so stressed out and overwhelmed, and I ended up having to get a coffee to go, and go and sit at the park, and it just wasn't what I was expecting my day to be. I wanted to sit down for a bit, read my magazine while the kids were doing something.
Think about, look at the depth that I've just given you on that issue.
That is what everybody has, everybody has different problems at different levels, at different stages, and they want you to offer them a solution in different ways. It's just really getting to know who that first person is, that you're gonna offer this solution to, and how you're gonna speak to them, and how they want it presented, what experience they want to have, okay. So that's the first part, really know that person that you're talking to.
The second part to create great engagement, which is gonna lead to amazing growth, is to be where they are, okay.
There's no point putting out, one of my pet peeves, and I know it helps people grow, I understand that it plays a part in your numbers growing, what I don't see happen very often is it playing a part in your monetization, okay, and that is going and blogging engagement groups and getting blog posts shared, and you're getting different eyes on them. And I understand for SEO, and for all different reasons it can be really handy to have the extra page views and get the comments and stuff, but let's roll that right back to basics. Why are you putting your blog out there? You're putting it out there to help somebody, and in turn you're gonna monetize, you're gonna have a financial reward for this.
So if you are wanting to help someone, that specific person, are you helping them by putting it out to a sea of people that are not related at all to what this person is struggling with?
Yes, it may in the short-term help you get that more stretch, that widespread reach, but if it's not a widespread reach in the same people, it's like if I had 20 pink Smarties, and I chuck them into a bowl of all mixed color Smarties right, but I wanted to target the pink ones, and I've chucked them into a bowl of 2000 other Smarties, and there's 20 pink ones in there okay. Or if I chuck that same 20 pink ones in there, alongside another 10 multicolored ones, the concentration of the right people is much, much greater, much, much stronger, and you're not floating about in a sea of loads and loads of other people that really just are irrelevant, don't matter, don't care what you've got to say, and you don't really care to help them, they're not who you're here to serve. Does this make sense?
So really thinking about where your people are hanging out, so if you're in Facebook groups, or if you're hanging out on LinkedIn, or maybe you're over on Twitter, or maybe you're networking in person, going to places where you know they are, so that you can communicate with them, and you can show up for them and get their feedback on the stuff that you're putting out, because that is what is gonna really like supercharge you.
And that's leading me onto my third tip, which is get the feedback, okay, do the research and get the feedback. Do the research on the people that you are wanting to talk to, that you know you have a solution for, and then get the feedback on what they think, whether they're engaging with your stuff in the first place, whether it's oh my goodness, I never thought about it like that, or whether it's like no, that's completely off the mark, it's not what I'm looking for, or well you know I've got like 15 different people telling me this same thing, you're not telling me anything new, okay.
Get the feedback, and then tailor what you're putting out there to suit, okay, because at the end of the day yes, you are going out as yourself, and it's your own business venture, and it's your own blog, it's your own words, it's your own creativity, but if you want to monetize, you've got to serve somebody, you've gotta put that service first.
That person is much more important than you putting it out in a way that you think they're gonna like. You really need to know how to directly just nail it with their problem and with what they're looking for right now, okay. So they're my three tips really, for getting the engagement and ultimately that growth that you are looking for, but again, not that hugely, ridiculously unconcentrated growth that's got like one ideal person in 100,000.
It's this concentrated down growth that you might only grow by 50 followers in a year, but all 50 of them are ideal, they're engaging with you from the start, they're ready to buy your stuff, it's the difference of knowing quality over quantity, and I say this a lot, in a lot of different areas, because it's really, really a hugely important part of business and of creating a sustainable and profitable business going forward, that actually serves people.
So that was today's, I hope you enjoyed it, I hope it helps you, I hope it helps frame your mind into a different place about what you are really prioritizing when you're thinking I wanna get more eyes on my blog. What does that exactly mean? Does that mean you wanna get the vanity metrics of a million page views? Or you wanna get a hundred people that are gonna read it, that are then gonna go on and buy your stuff, or become an engaged member of your audience and a raving fan? Where is you mind at when you're setting down these goals for yourself?
Tomorrow we're gonna talk all things inspiration, and we're gonna talk about overcoming discouragement, which I know a lot of people suffer from and have crop up every now and then, and keeping that enthusiasm going for what you're doing. So that's tomorrow's video, and I look forward to seeing you then, much love.
Hey so today we are talking to JoDee Martin who has years of experience in building blog businesses!
We are going to talk about some of the Challenges and achievements JoDee has faced while building her business which include Balancing time- house/kids/work and Living each day with Joy.
Connect with JoDee WEBSITE
Hey guys, so today I'm talking about focus. I know that focus is something that's like this elusive, golden chalice for entrepreneurs. We're always thinking, we need to focus, we need to get focused on what we're doing. And it can be really difficult sometimes just to get motivated, let alone really narrow down your focus and crack on with actionable, and steps that are actually gonna make a difference on daily basis.
So that's why I wanted to talk to you today, really. We spoke about consistency yesterday, and how that is really important in your business, it's the key to success. But the struggle and the stumbling block that was presenting itself around actually being consistent, actually carrying out consistency with conviction, and bringing it into your everyday life.
So, today, the secret to being consistent, the secret to having all of this stuff in your business, and being effective with everything that you do, is to work on your focus, and really understand what steps, and what actions you take on a daily basis, that are going to make a difference, make an impact, in your blog, in your business going forwards.
So, I've broken this down into three top tips, three key areas, really, that, if you can master these places, if you can put your time and your effort and your energy into these things, then your focus is gonna come much, much more easily. It's gonna make it really easy for you to establish what you need to do on a daily basis, to really get clear that what your doing, every single time you're doing something, you're working in your blog business, is gonna make a difference.
Three things, the three areas that I believe are the most important, and the things that you really need to work on. Number one is really prioritize.
Learning to prioritize and know what is important for you, what is important for your business, what is important for your readers right now.
So let's go back to that consistency example that I used yesterday, around knowing what people want you to put out and putting stuff out in a way that your readers actually want to consume it.
So, you know, if you wanna put our 15 posts a month, and it's killing you to do that, and your readers only really wanna read one post a week, if that, and they're happy to chill out with you on Instagram Stories everyday, and then catch maybe one main big blog post a week, or it may be even one a month. That's where they're feeling happy. It's really getting that balance of understanding how best to serve those people. And this is the same with the priorities in your business.
So, yeah, we've gotta do it all with consistency, we've gotta show up with consistency. But prioritize where your most important things, your most important tasks, lie. So, for example, maybe your priority, right now, is growing your Facebook audience. And to do that, you wanna show up with a really quick video every single day. That is your priority, to get that one video out every single day.
That is your priority. Not to put out 20 different posts on Facebook, and Instagram, and Twitter, and LinkedIn, because your focus, because your priority, is within that Facebook audience, right now.
Maybe you're trying to nurture a group and get people to move over from your Facebook profile, your Facebook business page, into a group. And that really is where your focus wants to be right now. Get to grips with what your priorities are. And this doesn't just have to be a business thing, okay. Sometimes, in our businesses, in our lives as entrepreneurs, knowing what we need on a daily basis, is also a priority.
So, maybe you're a mom, or you're working full time alongside your blog, alongside your business at the minute, and you still need some time for you. You need some time to be able to keep your creative juices flowing, to be able to keep your enthusiasm for what you're doing, and to be able to serve people with 100% of your energy.
So, what do you need for you? What is a priority for you? And this could be monthly, weekly, daily, hourly. Whatever feels most right for you, I feel like you need to start taking the time to prioritize what you need and what is most important in your business right now.
This leads me nicely on to my second tip, second area, to really narrow in and hone down on your focus. And this is creating a non-negotiables.
So, for me this is a practice that I do myself. It's something that I've found super, super valuable in managing my children, my home life, my businesses, everything that I've got going on, and making sure that I'm giving everything, when I'm showing up for it, 110% of me.
Because what I was finding was I was spread thin on the ground. I was doing everything. But I was doing it half-heartedly. I wasn't showing up 100%. I wasn't behind whatever I was doing 100%. And that was happening in several different areas in my life. And I see it happen with clients, time and time again, where you're just spread too thin on the ground.
So I created something called my non-negotiable list. And what this is, and I actually do this on a daily basis, I do not do this in advance, because I don't know, until I get to that day, what, for me, is gonna feel non-negotiable, what, for me, is gonna feel most achievable, on that exact day.
So I stopped putting pressure on myself by doing it in advance and going, well, this is my priorities for the week. We get that all laid and down. This is what we wanna achieve this week. This is where we're going. These are the things that need doing. And this is the overall bird's eye view look at what I've got going on. But this is my non-negotiables. And I will literally get up on a morning and do my morning stuff, and then look at my list, and go, what is non-negotiable for me today? What is the main priorities for me today? What, no matter what, if a meteor hit my office today, what have I got to get done? What is gonna make me feel most lit up to do? And what is the most important step?
So, if I've got a big shoot coming up, and I know that there's some shoot preparations that need doing, then that is on the non-negotiable list. If I know that I've got a load of client calls that day, maybe two or three client calls, then I know that getting them calls done and being there for them people is the most important thing. Maybe it's just a day of lots of different marketing activities, and the most important, non-negotiable thing for me is to get on and record you a video like this.
Whatever it is, it needs to go on your non-negotiables list. And no matter what, you know that that, even if you're doing it in pockets of time throughout the day, that that is getting done. And then similarly, I have that same non-negotiable list for me too. It doesn't spread into just one area. This list covers every aspect of my life. So if I know that I've got something that I need to achieve with my children, or something that I need to show up to for my children, that day, and that is non-negotiable, then it goes on the list.
If I know that I need to go swimming, because I've not been swimming for three weeks, and I need to go and stretch myself out and have an hour in the water, and just give myself that time, then that is gonna go on my non-negotiables list. But, again, remove any pressure from this exercise. It doesn't need to be another thing that you need to do. This needs to be the thing that you do so that you can get the best out of you and remove all the pressure around all the other stuff.
The other stuff on the list, other stuff on the priorities, yeah, it's nice to have. But the main things to be going on that non-negotiables list in the morning, so that you know, no matter what happens that day, those are your things to put your focus into fully.
And then the third part of this, really cracking down and getting clear with your focus and being able to laser hone it when you need to, when you've just got pockets of time that you're coming in and out of.
Maybe you're in and out, in and out from work, and then you're out with your kids, and then you've got all this other stuff going on, you've just got these windows of time, is to be kind to yourself. And that's why I created my non-negotiable list, because I needed to start being kinder to myself, and take off the pressure. But, in order to do that, I've actually got to start being kind to myself. So it's no good doing a non-negotiables list and then beating myself up about keeping to it, and stuff, because I know I've put stuff on there that's just too much to be on my non-negotiable.
Yeah, it's nice to have, but my non-negotiables are things that, no matter what, have got to be done that day. It's like these are the, I don't know, like the stake in the ground things that need doing. I can make that list as long or as short as I want. It depends how kind I am being to myself. Which is why I do it on a daily basis, because I know how I feel that day when I get up, and I'm looking at my list, or I'm looking at what I've got going on, looking at my schedule, looking at my calendar, knowing what I've got going on that day, I know how much extra stuff I can take on and how much I can't. And I also know if I'm not feeling 100%.
Maybe I just got up and I'm not feeling 100%, I'm feeling a bit tired, and I'm gonna be kind to myself. I'm gonna give myself a bit of time out today. That's going on my non-negotiables list, that I'm getting an hour to do what I want, whether it's binge Netflix, or go for a swim, or walk the dogs, or just have some fresh air and sit by myself and just have that space to be.
Anyway you look at it, I am adding in that level of kindness because I think full focus, for you to create a business that has this focus, that has this drive, that has this always taking actionable steps that are impactful and that are making a difference to your business, then you have to be kind to yourself and you have to look after yourself first, so that you can show up with that 100% energy, and with that 100% attitude to achieving what you want to do and helping others achieve what they want to achieve.
So, that really is my three top tips, three areas, to look at starting to develop habits in so that you can really laser hone your focus and, in turn, create your consistency in your business, that you need. You know, all these things work together in harmony. When one of the pieces is out of place, it makes all the rest of it more tricky, more, I wanna say stickier, I don't know why, but it does feel a bit like that, a bit sludgy and difficult. And I don't want it to feel like that for you. I want it to feel easy and aligned. And I want you to feel like you're acting with purpose and you're moving forward in everything that you're doing. Because that really is the key, isn't it? To feel like you're achieving something within this thing that you're so passionate about and that you know helps so many people, and is gonna make this big difference.
So, I hope that this video helped you today. Tomorrow, we are gonna be talking about getting more traffic, getting your followers narrowed down, and really figuring out quality over quantity when it comes to audience. And I'm gonna help you with some key areas and some key struggles that you've put to me, around this. So that's what we're gonna be talking about tomorrow. Until then, much love.
If you think about it, when it comes to building a profitable business, whether you're starting a business or you're thinking about starting a business, there are two things that's always on all of our minds, and those two things are, how can I make money? And how do I get more customers and clients?
So today I'm going talk to you about consistency. It's something that I've seen come up a lot, talking about, how can I produce consistent content? How can I consistently show up online? Post on social media, how do I consistently put out blog posts?
Consistency, we all know, is the key to success, all right?
There's no denying that doing something consistently is always going to return better results in the long run.
But the issue that I'm seeing, and that I'm hearing from you guys, is that you just don't know how to get that consistency into your life, and into what you're doing.
So I thought, instead of jumping on and talking about why you need to be consistent and how it's this most important thing that you can do, and you've gotta show up consistently, you know I say that a lot. I write it a lot in my blogs and I talk about it a lot in the podcasts.
Instead, I wanted to really help you understand how you can create consistency in what you're doing, without beating yourself up about it all the time, without feeling like you're not good enough, or you're not doing enough, or what you're doing just isn't right, okay?
So, that's why I've come on to talk to you today. So what I see a lot is, we sign up to several different platforms, so we've got a blog going, or we've got an online business, or a business, and we're on loads of different social platforms, and we're kind of halfheartedly on lots, so maybe we're on Twitter, maybe we're on Instagram, maybe we're on Facebook, maybe we're on LinkedIn, maybe you're Snapchatting, maybe you're trying to do YouTube videos.
Okay, so you're over lots and lots of different platforms. And yes, in the long run, the aim of the game is for your business to have as much coverage as possible, and spread your net as wide as possible, so that the most amount of people are getting to hear about you and your fabulous solution, but, at the start, and in the early days, and until you're at the point where you've got, you know, a whole team of people around you, then, one, choose one platform, okay?
One platform is key. Learn a platform, master it, and then, by all means, if you feel like you can give the same amount of effort and focus, move on and do another. Okay?
So, what I hear a lot, is, I can't post, I'm struggling to keep up with posts on social media, feeling like I'm having to post 10, 15, 20 times a day, spread out over all the different platforms, and the reality is, guys, and this might be hard to hear, because, for some of you, you think that the more you do it, the better results you're gonna get, but that's just not, it's just not accurate.
Social media is called social media for a reason.
We get on there because we want to be social. So, we want to waste some time.
We want to scroll through stuff, we want to watch a video, some slime being squished, or a sponge being shaved. Or, whatever, right?
We're on there to procrastinate, and waste some time, and just to consume something that removes us from our immediate reality, that's going on around us. So, when your clients, when your customers, when your people are on social media. They're on there looking to be social. They're on there looking to be entertained, and to have a great experience.
They are not on there for 15 posts from you, in one day, promoting all different things in their face. They're not on there for that, and what will happen, is, they won't click through to any of them, and then, the algorithm will take them away from seeing your stuff, okay?
So that is, it's not productive, it's counterproductive. The aim of the game to get engagement, okay? Is to get people talking to you, and to get people interacting with you, and loving and liking you, as a person, and as a business, and, in order to do that, yeah, you need to show up consistently, so people know that they can expect you to be somewhere, but not in a huge, ridiculous quantity or volume, okay?
It's just not necessary.
So, think about that for a minute. Let it soak in. What are you doing when you're on these different platforms? Which platforms are you on, and what are you doing on them? What is the thing that drives you there? Are you just there for an exercise to promote your blog, or promote your business? Or, are you there because you love interacting on there, and you're really big on that platform?
You really understand it, you really enjoy using it, and it lights you up to be there.
Think about that each time you go on a platform, okay?
So, the next version of consistency that I find people struggle with, is, producing consistent content, and again, it's the exact same issue, in my opinion, it's quantity.
People are choosing quantity over quality. Now, blog posts, producing blog posts that work is an art. It's a skill. Okay? You have to understand FCO, you have to understand how to write a great piece of content, you have to understand how to be visually engaging. There's lots and lots of skills that come into play when you put out a blog post, or when you put out, you know, a piece of information on your website for your clients, for your customers, okay?
So, there's a lot of things that come into play with that. You cannot fully focus on doing that every single day, at the start, you just can't. It's near impossible. Yes, you can write a documentary type account of what's going on in your life, but if you really want your blog posts to work how they need to work, so, to be optimized, and being found on the search engines, to generate you all that traffic coming in, and, to be conversationally interesting, when you're posting out the thumbnail, and sharing it around to be visually appealing. All of those boxes to be ticked, then you need to give them a bit more focus, time, and effort.
So, a question I see a lot, is, should I write five blog posts a week, or, I'm struggling to put out three posts a week. I'm struggling with it, I'd really like to go down to just one post a week, or two posts a month, whatever it is.
There's no hard, fast rule here, about how much content you need to be putting out, first of all, okay? It completely is going to depend on your audience, and the team that you've got around you, how established your business is, what support network you've got, what help you've got, in order to be able to produce high quality content, every time you put it out.
So, the consistency comes into play, here.
Are you being consistent with your, the work you're putting in on your posts?
So, your search engine optimization, your visual appearance of your posts.
The quality of your content, and what you're writing about.
The fact that you've taken the time to go and promote it, and put in links, and the let people know who you've linked to it, all of those things take time and effort, and the quality of you doing that is so much more valuable to you as a blogger, and you as a person, than trying to get, you know, 10 posts out every single week, it's near impossible.
So, consistency when it comes to writing blog content comes from consistently delivering on the quality level that you are promising your ideal customer, your ideal reader, okay? It's consistently delivering on what they expect. And, if they're expecting a weekly blog post from you, and that's what they want, that's helping them the most, put out the weekly blog post. If they're consistently expecting a monthly blog, put out a monthly blog post, okay? I don't want you to, or anybody in business, to have any more pressure than necessary, okay?
We've all got so much pressure when you are running your own business. There's always a lot of pressure on you to succeed, in whatever that means to you. We all have different measures of that. And, being consistent, I am not gonna allow this to be an excuse for you to put more pressure on yourself, because you need to be consistent. Consistency is something that comes easily and naturally, the best quality way that you can, okay? In the way that best represents your business.
So, take a deep breath about consistency, all right? Yes, consistency is the key to success. If you are consistent and persistent, you will get anything that you want in this world. Consistency is not a reason for you to sit back and have an excuse that you've got too much pressure on you, because you need to be consistent, okay? Be consistently brilliant, okay?
Show up every day if that's what you want. Show up every week if that's what you want. But, do it consistently.
There is no set way that you have to be. You can be whatever you want to be. You set the bar on this. You set it for your readers. If your readers want you 10 times a day to update your Instagram stories, then that is where I suggest you put your focus.
If your readers want you to put out one blog post a week, just, you know, highlight, maybe a fashion blogger highlighting all your outfits for the week, rather than a day-by-day blog post, but you're documenting it on Instagram day by day, no brainer, okay? Do what your audience is demanding of you and wants to consume from you, because that's the most important thing. And, do what feels good for you.
Don't be led by anybody else, or anybody else's views of what you should or shouldn't be doing, always deliver on your brilliance and your promise and your quality that you put out into the world, and that is the only thing that you need to worry about being consistent on, okay?
And, the last thing that I'm gonna cover around consistency, is, consistency with visuals. So, I think we all think, oh, I've chosen one color, and I've got to stick with that color.
Branding is a feeling, it's a experience that we create for people.
Your brand tells someone what you're about, just by looking at, just by looking at you, okay? It's the thing that, if somebody sees it, they already know what to expect from you.
It's a perception that you create. It's an experience and a promise that you deliver on. And, it's something that is beyond words, and is beyond visuals, really, because it is a perception that we put into someone's mind of us.
'Cause, that's what you're aiming for. You're aiming for someone to say, hey, that's Jade Hicks, and they know instantly what Jade Hicks means, okay?
You know, think about Coca-Cola. If I say Coca-Cola to you, you instantly have, it takes you somewhere, you instantly have an experience, you know what to expect from that word, okay?
So, think about that. What experience are you providing?
So, if you are consistently putting out your visuals, and you're all over the place, and they don't make sense, they're not experiential, they're just whatever you found that day that looks a bit pretty, it doesn't make sense. Deliver on the experience you want to give. If that's all about helping other mom bloggers, you know?
Maybe you're a mom blogger, and you're helping parents take a more chilled out view to going out to eat. Maybe that's what it is, empowering parents to eat dinner without stress. Then, your image is gonna want to be relaxing looking. They're gonna want to be fun. People are gonna want to be able to step into it, and imagine themselves as that person.
So, that's what your images need to give out. It's not so much about the color you use, but as the feeling that you give. and, I'm not saying that branding isn't about colors, your branding is very strongly about that visual identity that you create for yourself. But, much more is about the experience that you tie to that, and you can play about with the way that you then create that experience, with your visuals, okay? So, I hope that makes sense.
And, I hope that helps some of you that are struggling with consistency as being one of those things that stopped you moving forwards right now, because you feel like you need to be consistent, but you don't know how to be, and you don't want to be consistently wrong.
I'm seeing this a lot. So, I hope this helps, and I will be on, again, tomorrow, and to talk through another issue that I've seen coming up a lot, and this is all around focus and energy, okay?
So, we're gonna be talking about how you can really narrow down what to focus on each day, so that, it doesn't pull all your energy out of you, and you're able to achieve the things you need to achieve, on that daily basis, to move forwards.
So, until then, much love.