Work life balance and the way to make it easily achievable for any small business owner.
Businesses begin for a variety of reasons, sometimes it's from passion in an area that leads us down the small business journey, sometimes a change in career or a shift in the job you had been working, maybe maternity leave inspired you to go down a different path or working around a family and other commitments is the appeal to being your own boss.
Whichever of the reasons, the main benefit that 99% of small businesses are looking for centres around the concept of work life balance. Whether it is increasing your income for less hours, or being free to work from wherever takes your fancy or around your family from home, work life balance means different things to different business owners. Though the concept of balance your work and your life remain the top priority.
It can seem like a minefield to find the “right” way to run you business, that gives you a consistent stream of income and the level of impact on the world you set out to achieve.
And the main reason this can seem quite so daunting is that we can see the big picture, the extra holidays or the 3 day work week, maybe even the £1,000,000 paycheque but we struggle to visualise the process of getting there.
So in this ultimate guide I am going to run through the core principles to setting goals that make gains and the action to achieve them.
What is a goal and why are goals so important?
A goal is the cornerstone to the success of your business.
Goals are directional, they help you know where you want to head, instead of blindly setting off without a clue they give you purpose and direction.
Goals are motivational they give you a target and help make you focus, feel confident and certain in what you’re working towards
How do business goals help me make money?
As an entrepreneur businesses can be driven by passion, it's fantastic to have that fire behind your business, but it doesn't mean that you are focused on achieving so by setting a goal, be in financial or otherwise, the by product is going to be revenue.
This is because a goal set for impact means you will be helping a lot of people with problems they are happy to pay for a solution for you to solve, this will result in happy clients, happy people , impacted lives and a profitable business.
How are goals going to affect my impact?
Goals are directional and motivational so your goals help you move towards targets you wqnt to achieve.
For example, if you want to impact 1,000,000 people in the next 5 years you can break this big picture goal down into mini goals to get you there.
Setting goals has a direct correlation with the impact you want to make because your goals make your impact become actionable, achievable and attainable.
Short term goals
Short term goals help you micro manage what you want to achieve. Short term goals give you very quick stepping stones towards your ultimate vision.
Long term goals
The bigger picture - they could even be an end goal
This is what your short term goals are usually there to help you work towards.
Getting clear on goals
Goal setting is one of the MOST important parts of starting a business or even re evaluating where you are currently at in your business. Get clear on what your goals are!
Your goals and dreams
What are your personal goals / business goals?
Make a list of what you want to achieve, what you think you can achieve what you dream to achieve, what you would love to achieve but you're not sure is possible.
There is a hugely powerful effect putting pen to paper and seeing your goals written down in front of you can have on helping you make the first step to achieving them.
I see so many small businesses being held back from having the impact they really want and living the life they set out for when they started their business from simply avoiding the exercise of goal setting.
Make a note of at least 2 short term goals - short term goals tend to be less than a year.
Then note down a big picture goal. A long term goal it could be 2 years / 5 years or even your ultimate dream.
By creating short term and long term goals we are actively informing ourselves what we want to achieve. We are aware on all levels that is what we are working towards.
Monthly goal tracking
Here’s a useful exercise:
Write down the big picture goal for the month, record your progress and the action taken.
Fill in your goal tracker and put it somewhere you can see it; on the wall, on the wardrobe on the fridge, where ever you will look at it multiple times every day.
Break down the monthly goal and record your progress and action taken.
Note down your objectives to achieve your goal and the action steps you are taking.
Print it off - have it again on our computer screen - where we can see it only valid for that week.
Daily goal tracker is used much like a journal for keeping you on track.
What can you celebrate? What went Great? What did you learn? Notes
The great thing about a daily tracker is it keeps a check on where you are at with your mindset. Is it all negative / angry / happy / optimistic? Whats working whats not how are you feeling around different tasks?
Accountability for support
Here are some ways to inject a level of accountability to help you achieve your goals:
Joining accountability pod / group
Mentor / coach
Partnering with someone
Really want to achieve their goals - really want to help keep focused to do so.
Don’t forget - Your goals can evolve and change and grow, this is a good thing!
Action to Achieve your goals and vision of work life balance
Achieving your goals in your business comes from being clear about all the ways you can help your target customers and build on the level of impact your business is having.
Here are the 3 core principles to creating action that achieves:
Understand your offering
Identify marketing activities
Create strategic action
1. Understanding your offering
What are all the different ways you can provide a solution to your ideal customer to help them with their problems?
A great exercise is to create a spider diagram with all the options for offerings you could provide.
For example; Membership site / Retreats / Ebook / Support service / 1-2-1 / Video Series
2. Identify marketing activities
How can you reach your ideal customers with the solutions you are offering?
Note down all the ways you can get yourself in front of your target audience?
FB ads / Youtube / PR / Media / Google Ad / Pinterest / LinkedIn / Instagram / Speaking / Advertorials / Email Marketing / FB Groups / Networking / Facebook LIVE / Collabs / Partners / Guest Posting
Which options feel good for you?
What do you like to do for marketing?
Remember: Ideally you need to have leads coming into your business from 7 different avenues.
3. Strategic Action
To create strategic action which helps you achieve your goals you need to identify what your offering is and what marketing you want to.
In this ultimate guide we have created a strong understanding of what goals are and why you need to have them to achieve your version of work life balance. We have broken your goals down into manageable short term and long term steps which you can take aligned action to achieve. The action you take is based on the offering you are putting out and the marketing activities you want to do to get in front of your ideal clients.
A final thought:
Every time you achieve a milestone to a goal in your business, no matter how small celebrate.