TRUST BUILDS TRUST
The top priority for any brand has to be to build CONFIDENCE with your target customers. If it was not for these consumers you would not have a business would you? Building trust and confidence amongst your customers isn't an easy task, so how exactly do you build a strong consumer confident brand?
I’m going to let you into a little secret….
TRANSPARENCY BUILDS TRUST
"If people like you, they will listen to you, BUT if they TRUST YOU they'll do business with you." Zig Ziglar
Your consumers are desperate for AUTHENTIC connection, they want someone to slow down and pay attention to them.
"People do not buy goods and services. They buy relations, stories and magic" - Seth Godin
Here are a few things you can do to enhance the honesty your brand resonates…
1 - Be seen at the front of your brand in an authentic and approachable way. This gives your customers deeper view into the values and beliefs of your brand. Make sure you invest in a photographer who takes the time to understand exactly who you are as a person and a brand in order to reflect your magnificence authentically.
2 – Set Goals to deliver high quality over quantity of products – the customer will have more trust in your brand when you provide high quality products and services and in turn are more likely to refer you to a friend.
3 – Accept constructive feedback and learn from your mistakes – Be open on your website for customers to be able to contact you with ease. Accept constructive criticism in a positive manner and make efforts to rectify any issues. This will build long term trust and confidence.
Share your consumer confidence building struggles below or connect with me on twitter @jadehickstog or email firstname.lastname@example.org.