STOP READING right now if you're not ready to make money from your blog. If you're content to settle for mediocre, low quality content. Don't bother going any further if you think where you are right now is all you'll ever get to.
I'm here for the influencers who are OVER treating their blog like amateurs. I'm here for those people who have a dream, have a vision and are ready to make money, fast, and take their blog to the next level.
You want to get paid to blog? There's a few things you're going to have to ditch RIGHT NOW to start things moving in the right direction.
Stop being amateur!
Let's talk boyfriends. Friends. Family. In fact, let's talk about anyone you've ever persuaded to take a picture of you for your blog, or social feeds. Now I'm sure they love you, and did it to help. I'm sure they tried their best for you. I get it that you were in the moment, and just really, really wanted the shot. But let's get brutally honest here - is your boyfriend/mate/mum/colleague making a living out of being a professional photographer? Did they study for years what makes a brilliant shot? Have they invested in great lenses, kit and retouching packages to ensure that they get the best shot possible? I'm going to go out on a limb and guess for 99% of people looking to build an online personal brand, the answer is no.
Do does it matter? YES! Of course it does, for more reasons than one. Listen up!
Think like a brand
To understand why some people make money from their blogs and others don't, you have to put yourself in the position of the brands you're hoping to work with. Look at their images - do they shoot campaigns to appear in Vogue on a smartphone? Do they grab a passerby to snap a couple of shots of their product then use them for every advert they make? Of course not. The big boys know that if you want a polished result, you have to do things properly! And when that comes to imagery for a brand, that means using high quality images. No shortcuts. No excuses.
You want to make your blog profitable? Get REAL!
If you want to play with the big boys, you've got to be already on the right wavelength. Think anyone's going to want to invest in your personal brand if your imagery sucks?! No-one - including potential followers - is going to give you a second look if it doesn't look like you even care enough yourself to invest and back yourself.
If you want to stand out, you've got to get real. You want to make money? You've got to invest in yourself. So you want to make your blog your job? Treat it like one! You wouldn't try and start a web design business without a computer to work on. If you want to build a personal brand with your blog, you've got to invest in how it looks, as this is going to be the first thing people judge you on. Trust me - I work with enough successful influencers to know that the ones that make it are the ones who do what it takes to get noticed.
Thanks, but no thanks
So the good news for your significant photo-snapping other is that they don't have to crawl around in front of the Eiffel Tower trying to catch that perfect angle any more. No more standing in the road dodging traffic while you pose. You're not going to have to waste another minute trying to explain to your nan how a camera phone works, and which way the light should be coming from to set off your makeup the best. Be BOLD, and make the decision right now to STOP wasting time with amateur imagery.
Because you said you wanted to make your blog pay, right? So let's get serious, and set you up to get the brands you want to work with to pay attention!
Take control of your blog
Making a blog pay is rewarding work, but it's not going to happen unless you are clear about where you're going. Work out which brands you really want to work with. Think about what their followers like, and want to see. Now see where what you are all about fits in. And - here's the kicker - MAKE A PLAN! By working with a professional photographer, it will be so much easier to batch create your image content. You'll get so much more out of a shoot when you know exactly what shots you're looking for, and anyone worth their salt will be able to advise you on how to make your shots sing!
Fast forward to a point in time when your blog IS making you money.... You're definitely going to need a schedule for your content then, so why wait? Planning out your content and images means you know exactly what you're aiming for. You'll be in a much better place to approach brands for blog collaborations because you'll be able to show when and how it could work with your plan.
And best of all? You'll FINALLY be getting some shots that actually do you justice! Free the boyfriends from the chains of crappy photography! Get your influencer brand on point and working for you! Make a decision, that today is going to be the first day of the next level of your blog. You definitely won't look back, trust me.