Brand Identity For Business
WHAT IS BRAND IDENTITY?
Lets start by looking at what an Identity is on its own...
So in the context of your personal brand, brand identity can be defined as the combination of your values and beliefs added to Who you personally are.
It sounds so simple but when you sit and consider it, it consists of layers of your business's goals, motivations, values and mission. It is the driving force behind engaging your customers emotions and it guides every decision you make.
As a business it's the graphics, your design theme, colours and fonts you use to deliver content to your audience as well as the tone you of your language.
Brand identity is influenced by your brands personality
Think of 4 or 5 words that really describe exactly that. You can use these words to find your tone feel and voice. This will help you grow the language you use to convey your personality authentically.
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