ARE YOU CLEAR ON YOUR PERSONAL BRAND?
THE FOUNDATION TO EVERY STRONG BRAND
The foundation to EVERY strong brand is Clarity
First, it’s important to understand, what exactly does Clarity mean?
clarity (countable and uncountable, plural clarities)
She dreamed, with great clarity, that she had been seen her own death.
Lack of clarity on the part of the teacher will cause confusion among the students.
So, to sum it up…
CLARITY = THE STATE OR MEASURE OF BEING CLEAR
If you aren’t clear on the values, purpose and beliefs of your business then your customers quite simply just won’t get it. Your target market and even employees will struggle to understand your brand and this confusion will lead to mistrust and dissatisfaction.
Brand Clarity comes in the form of a consistent and understandable message conveyed with consistent and recognisable styling which in turn deliver trust, familiarity and a clear awareness of what you are about, to your target market, employees and anyone involved within your organisation.
By working meticulously on a strong foundation, you will produce a clear, identifiable and trustworthy brand which will immediately stand out in the crowd.